首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-01
29
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M6】
选项
答案
aware∧一of
解析
词汇错误。此处考查的是aware的搭配,be aware of或be aware that是固定搭配,意思为“意识到”,of后面接名词或代词,that则引导从句。根据紧接其后的名词the brand可知,此处应该增加of构成固定搭配。
转载请注明原文地址:https://tihaiku.com/zcyy/3236273.html
相关试题推荐
PASSAGETWO[br]WhatistheproblemthatoutsourcingcompaniesinIndiaarefac
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
随机试题
Hadhekeptaneyeonthebusiness,______(他的公司肯定会度过危机).hisfirmwouldhavegot
Languageswillcontinuetodiverse.EvenifEnglishweretobecometheunive
Canadaistheworld’s______withthelandareaofabout10millionsquarekilome
【B1】[br]【B9】A、lateB、earlyC、previousD、priorA此处考查的是“晚期”的表达法,用late,早期用early。
Ourenthusiasmdiffersfromthatofyoun
室内测定抗剪强度的试验仪器有:()A.开口钢环式十字板剪切仪 B.无侧限抗压强
根据下面资料,回答 Readingaloudandsilentread
在建设项目中,项目投资完成后所进行的评价是()。A:项目中间评价 B:项目事
阅读以下文字。 阅读以下文字。 生物柴油一直被誉为是减少我们对化石燃料依赖
某法院在审理一行政案件中认为某地方性法规与国家法律相抵触。根据我国宪法和法律的规
最新回复
(
0
)