首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-01
6
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M5】
选项
答案
competitors’一consumers’
解析
语篇错误。促销的目的不在于给竞争对手留下印象,而是为了扩大销售。利益最大化。所以,促销的直接效果是给消费者留下印象.从而实现产品营销,赚取利润。所以要改为consumers’。
转载请注明原文地址:https://tihaiku.com/zcyy/3236272.html
相关试题推荐
PASSAGEONETheyhaveofferedadiscountforsalespromotion.第四段第五句提到了很多传统游戏平台生产商
PASSAGEFOUR[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
PassageFour[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
PassageOneTheyhaveoffereddiscountassalespromotion.第四段第五句提到了很多传统游戏平台生产商都通过
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
随机试题
Foralongtime,newspapershavebeenthechiefmeansbywhichpeoplegetth
Whatproportionoftheworld’selectricitysupplyisprovidedbyhydroelectricp
下面哪一种软件不属于结构计算分析软件?()A.ABAQUS B.ITWO C
男性,发热2个月,重度贫血貌,浅表淋巴结不大,肝肋下1cm,脾肋下仅可及,WBC
葡萄胎最重要的辅助检查方法是A.血hCG测定 B.B型超声检查 C.流式细胞
A.正气胜邪,病退好转 B.病情由虚转实 C.正不胜邪,胃气暴绝 D.邪气
A.中药的性状B.中药的性能C.中药的发展D.中药的配伍E.中药的七情以人为观察
第五次G20峰会的举办地点是()。 A.纽约B.首尔C.东京D.北京
完成全面建设小康社会和实现现代化的历史性任务,重点和难点都在( )。A.科技和
股票市场中,常说到的“黄金交叉”是指()。A:现在价位站稳在长期与短期MA之上,
最新回复
(
0
)