首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-01
15
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M5】
选项
答案
competitors’一consumers’
解析
语篇错误。促销的目的不在于给竞争对手留下印象,而是为了扩大销售。利益最大化。所以,促销的直接效果是给消费者留下印象.从而实现产品营销,赚取利润。所以要改为consumers’。
转载请注明原文地址:https://tihaiku.com/zcyy/3236272.html
相关试题推荐
PASSAGEONETheyhaveofferedadiscountforsalespromotion.第四段第五句提到了很多传统游戏平台生产商
PASSAGEFOUR[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
PassageFour[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
PassageOneTheyhaveoffereddiscountassalespromotion.第四段第五句提到了很多传统游戏平台生产商都通过
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
随机试题
Note-TakingI.Whytotakenotes?1)Notesareanaidto
Tobesuccessfulinajobinterview,oneshoulddemonstratecertainpersonal
【S1】[br]【S3】A该空需填入一个动词,即从备选项A、H中选择,有allowsb.todosth.的结构,且语义符合文意,故选A。
Smileisawayofcommunication.It’seven(11)thanlanguageincommunication
Lifeinsuranceisn’tfuntobuy.Itforcesyoutothinkaboutyourdeath:a
泵是化工装置的主要流体机械。泵的选型主要考虑流体的物理化学特性。下列关于泵选型的
客户信息可以分为财务信息和非财务信息,下列属于非财务信息的有()。A.客户当前
某学者在研究宋代历史时,对两宋时期枢密使的人数进行过统计,数据表明724名枢密使
(2021年第2批真题)施工合同变更是指()由双方当事人依法对合同内容所进行的
根据《危险化学品重大危险源监督管理暂行规定》,危险化学品单位()的应当对重
最新回复
(
0
)