首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-11-30
46
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M7】
选项
答案
∧needed一are
解析
语法错误。need to do sth.意为“需要做……”。此处maintain...and accommodate...不是Trade-oriented promotions的内容.而是其要达到的目的,故不能说“贸易导向促销需要保持……以及适应零售商的要求。”此处在needed前加上are意为“被需要”,后面的不定式表目的,符合上下文语义。此形式也与上句consumer—oriented sales...may be needed...to...相对应。
转载请注明原文地址:https://tihaiku.com/zcyy/3231780.html
相关试题推荐
PASSAGEONETheyhaveofferedadiscountforsalespromotion.第四段第五句提到了很多传统游戏平台生产商
PASSAGEFOUR[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
PASSAGETWO[br]WhateffortshaveoutsourcingcompaniesinIndiamadetoretain
PassageFour[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Manyofthecompanieswithcommercialproductsareexperiencingtheunusualhard
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
随机试题
Ascientistwhowantstopredictthewayinwhichconsumerswillspendtheir
BythetimeyougettoShanghaitomorrow,I_____forChongqing.A、amleavingB、w
Rumoristhemost【C1】______wayofspreadingstories—bypassingthemonfrom
胃蠕动的作用是( )A.扩大胃的贮纳容量 B.研磨、搅拌及推进食物
《米龙老爹》的故事背景是()A.1848年革命 B.1870年的普法战争
(2018年真题)甲公司是一家在境内外同时上市的企业,自2018年1月1日起执行
演出经纪机构应当重点加强演出节目把关及演职人员管理,对演员经纪、()等进行
某国有林场拟挂牌转让一块面积为400亩的杉木林,委托资产评估机构进行林木资产
某航运公司欲购置1艘二手船舶,有甲、乙两艘船舶可供选择,预计使用年限4年,基准收
请认真阅读下述材料,并按要求作答。 请根据上述材料完成下列任务: (
最新回复
(
0
)