首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-01
14
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M7】
选项
答案
∧needed一are
解析
语法错误。need to do sth.意为“需要做……”。此处maintain...and accommodate...不是Trade-oriented promotions的内容.而是其要达到的目的,故不能说“贸易导向促销需要保持……以及适应零售商的要求。”此处在needed前加上are意为“被需要”,后面的不定式表目的,符合上下文语义。此形式也与上句consumer—oriented sales...may be needed...to...相对应。
转载请注明原文地址:https://tihaiku.com/zcyy/3236274.html
相关试题推荐
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
PASSAGEONETheyhaveofferedadiscountforsalespromotion.第四段第五句提到了很多传统游戏平台生产商
PASSAGEFOUR[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
PASSAGETWO[br]WhatistheproblemthatoutsourcingcompaniesinIndiaarefac
PassageFour[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
随机试题
BecauseImarriedaphotographer,oncewehadchildren,ourholidaycardsof
[originaltext]W:Goodmorning,Mr.Jacob.Iseverythingallright?M:No,it’s
【B1】[br]【B7】A、nowhereB、everywhereC、anywhereD、whereA
Nowadays,incominggenerationsreallyrelynowonthepowerofthe"Internet
关于会计的表述,不正确的一项是()。A、会计是经济管理的重要组成部分,包括财务会
风险投资企业以让渡企业的部分股权换取企业经营资金的资金融通方式是()。A.股
Thechangeinthatvillagewasmiraculou
所有自然过程都不属于生产范畴。
当前,在以零部件生产和注重工艺专业化为主要内容的产业内,国际分工的主要形式是(
参与脂肪酸β-氧化过程的维生素有 A.维生素B1B.维生素B2 C.维生素
最新回复
(
0
)