首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-01
23
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M3】
选项
答案
what—how
解析
语法错误。从句中并不缺指示的内容.故无需what引导。how表示方式,在该句中指的是促销预算的分配如何变化,所以要改为how。
转载请注明原文地址:https://tihaiku.com/zcyy/3236270.html
相关试题推荐
WhichofthefollowingbroadcastingcompaniesbelongstoAustralia?A、CBC.B、CBS.
WhichofthefollowingbroadcastingcompaniesbelongstoCanada?A、CBC.B、CBS.C、
WhichofthefollowingbroadcastingcompaniesbelongstotheUnitedStates?A、BBC
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
PASSAGEFOUR[br]WhycancompanieslikeUberandAirbnbprofithandsomely?Becau
PASSAGEONETheyhaveofferedadiscountforsalespromotion.第四段第五句提到了很多传统游戏平台生产商
PASSAGETWO[br]Whatmightaccountforsomecompanies’reluctancetodeorbitth
随机试题
Educationistooimportanttotake【C1】______,whenpeopletakeanythingf
JamesJoycewas_________asthegreatestwriterofthe20thcentury.A、salutedB、e
Johnisamanoffewwords,buthemadesucha(n)_________speechatthemeetin
人体禁食多长时间后肝糖原可以耗尽()A.6小时 B.12小时 C.24小
A.间歇性呼吸困难,细支气管痉挛,双肺哮鸣音 B.限制性通气功能障碍,弥散功能
不属于“四查十对”中的“十对”的是A.对金额 B.对规格 C.对姓名
共用题干 TheFirstSettlementinNorthAme
关于婴儿期的预防接种,正确的叙述是()。A.2~3个月接种卡介苗 B.2个月
投资项目可以接受的条件包括()。A.内部收益率>基准收益率 B.内部收益率
男性,10岁,发热、咳嗽、咽痛1周。近2日颈背痛,头部不能屈伸、旋转,四肢无异常
最新回复
(
0
)