首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-11-30
17
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M8】
选项
答案
long一well
解析
词汇错误。as long as意思为“只要”,as well as用来表示并列,意思为“也,还”。此处维持货柜空间、迎合零售商获得更高利润的要求以及鼓励零售商推销该品牌这三者是并列的关系.所以应该用短语as well as。
转载请注明原文地址:https://tihaiku.com/zcyy/3231781.html
相关试题推荐
PASSAGEONETheyhaveofferedadiscountforsalespromotion.第四段第五句提到了很多传统游戏平台生产商
PASSAGETWO[br]WhatistheproblemthatoutsourcingcompaniesinIndiaarefac
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Manyofthecompanieswithcommercialproductsareexperiencingtheunusualhard
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
随机试题
Unlikeanearthquake,ademographicdisasterdoesnotstrikewithoutwarning
Argumentation:FunctionsandStrategiesⅠ.Functionsofargumentation:
[originaltext]M:HiAmanda,howareyou?I’vemissedworkingwithyouandthew
论语(TheAnalects)是一本记载中国古代著名思想家孔子及其弟子言行的语录,是儒家最重要的一部经典著作,被称为中国版“圣经(Bible)”。儒家思
设信道采用2DPSK调制,码元速率为300波特,则最大数据速率为( )b/s。
病人王女士因走路不慎扭伤踝关节2h,下列处理正确的是( )。A.冷敷 B.热
恶露的特点正确的是A.浆液性恶露不含细菌 B.血性恶露含有坏死蜕膜及少量胎膜
系统提出用酸收法治疗泄泻的医家是A.张仲景 B.李东垣 C.朱丹溪
下列关于药理学研究给药剂量估算方法,说法错误的是A.考虑长毒剂量设计 B.
资料:ElizabethBlackwellwasborninEngla
最新回复
(
0
)