首页
登录
职称英语
Advertising is a form of selling. For thousands of years there have been in
Advertising is a form of selling. For thousands of years there have been in
游客
2024-06-18
33
管理
问题
Advertising is a form of selling. For thousands of years there have been individuals who have tried to (36)______ others to buy the food they have produced or the goods they have made or the services they can (37)______.
But in the 19th century the mass production of goods (38)______ from the Industrial Revolution made person-to-person selling inefficient. The mass (39)______ of goods that followed the development of the highway made person-to-person selling too slow and (40)______. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through (41)______ possible.
The objective of any advertisement is to convince people that it is in their best gains to take the action the advertiser is (42)______. The action may be to purchase a product, use a service, vote for a political (43)______, or even to join the Army.
(44)____________. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or approximately 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product on advertising.
(45)____________. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. (46)____________.
[br]
Advertising is a form of selling, for thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
But in the 19th century the mass production of goods resulting from the Industrial Revolution made person-to-person selling inefficient. The mass distribution of goods that followed the development of the highway made person-to-person selling too slow and expensive. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through advertising possible.
The objective of any advertisement is to convince people that it is in their best gains to take the action the advertiser is recommending. The action may be to purchase a product, use a service, vote for a political candidate, or even to join the Army.
Advertising as a business developed first and most rapidly in the United States, the country that uses it to the greatest extent. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or approximately 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product on advertising.
While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers.
选项
答案
advertising
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3639292.html
相关试题推荐
Advertisingisaformofselling.Forthousandsofyearstherehavebeenin
Advertisingisaformofselling.Forthousandsofyearstherehavebeenin
Advertisingisaformofselling.Forthousandsofyearstherehavebeenin
Advertisingisaformofselling.Forthousandsofyearstherehavebeenin
Advertisingisaformofselling.Forthousandsofyearstherehavebeenin
Nowadaysadvertisingfeesofnewproducts___________________(与生产成本不成比例).areout
Theplaceofthechildinsocietyhasvariedforthousandsofyearsandhas
AlthoughCoca-ColaCo:spentnearly$2billionlastyearadvertisingitsvar
ThousandsofpeoplecametoLochNesseachyear______(希望他们会看到那有名的生物).intheho
ThePowerofWords:AdvertisingTricksTheeffec
随机试题
Choosethecorrectletter,A,BorC.[br]WhyisJeremyconsideringastudentw
Thisnewcoatcostme______thelastoneIboughttwoyearsago.A、threetimesB、t
某保险公司2003年国债投资收益率为2.6%,证券收益率为3.4%,如果该公司决
立项申请书是项目建设单位向上级主管部门申请项目时所必须的文件,其核心内容包括(
治疗眼疳证的首选方剂是A.杞菊地黄丸 B.石斛夜光丸 C.养肝明目丸 D.
患者男,51岁。右颈肩痛1年,伴右手麻3个月。诊断为颈椎病。在此诊断中,以下哪一
右侧分割图片中,能最好地拼成左侧给定的图形。 A.AB.B
下列属于等级资料的有( )A.一级教师、高级教师、特级教师 B.未成年人、成
共用题干 一般资料:求助者,女性,26岁,公务员。案例介绍:四个月前求助者的父
A.十二指肠损伤 B.胰腺破裂 C.脾破裂 D.肝破裂 E.结肠损伤尿淀
最新回复
(
0
)