首页
登录
职称英语
Advertising is a form of selling. For thousands of years there have been in
Advertising is a form of selling. For thousands of years there have been in
游客
2024-06-18
19
管理
问题
Advertising is a form of selling. For thousands of years there have been individuals who have tried to (36)______ others to buy the food they have produced or the goods they have made or the services they can (37)______.
But in the 19th century the mass production of goods (38)______ from the Industrial Revolution made person-to-person selling inefficient. The mass (39)______ of goods that followed the development of the highway made person-to-person selling too slow and (40)______. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through (41)______ possible.
The objective of any advertisement is to convince people that it is in their best gains to take the action the advertiser is (42)______. The action may be to purchase a product, use a service, vote for a political (43)______, or even to join the Army.
(44)____________. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or approximately 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product on advertising.
(45)____________. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. (46)____________.
[br]
Advertising is a form of selling, for thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
But in the 19th century the mass production of goods resulting from the Industrial Revolution made person-to-person selling inefficient. The mass distribution of goods that followed the development of the highway made person-to-person selling too slow and expensive. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through advertising possible.
The objective of any advertisement is to convince people that it is in their best gains to take the action the advertiser is recommending. The action may be to purchase a product, use a service, vote for a political candidate, or even to join the Army.
Advertising as a business developed first and most rapidly in the United States, the country that uses it to the greatest extent. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or approximately 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product on advertising.
While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers.
选项
答案
perform
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3639288.html
相关试题推荐
A—Above-the-lineadvertisingJ—MailorderadvertisingB—Lightbo
A—Above-the-lineadvertisingJ—MailorderadvertisingB—Lightbo
A—Above-the-lineadvertisingJ—MailorderadvertisingB—Lightbo
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandp
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandp
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
The1920sadvertisingmenwentwild______.[br]Businessneedstocreateadiss
The1920sadvertisingmenwentwild______.[br]Atypicalexampleof"createth
The1920swasthedecadeofadvertising.Theadvertisingmenwentwild:ever
随机试题
Friendisbetterthanfortune.Friendisworsethanpoisoninsome【C1】__
Thepolicereleasedthefirstvideoimagesyesterdayofthetwomenbelieved
Thoreausaideducationoftenmadestraight-cutditchesoutoftwistingsmall
某高速公路某合同段长度为20km,路基宽度26m,挖、填方路段长度各半,
(2017年真题)下列关于期货合约的说法中,错误的是()。A.期货市场具有
“闪婚”是指男女双方恋爱不到半年就结婚。某研究所对某市法院审理的所有离婚案件作了
左边给定的是纸盒的外表面,下面哪一项不能由它折叠而成? A.如上图所示 B.
第二产业包括采掘业、制造业、自来水、电力、煤气和建筑业()
期货公司及其分支机构接受未办理开户手续的单位或者个人委托进行期货交易,或者将客户
根据《水利工程建设项目招标投标管理规定》(水利部令第14号),水利工程建设项目施
最新回复
(
0
)