首页
登录
职称英语
Advertising is a form of selling. For thousands of years there have been in
Advertising is a form of selling. For thousands of years there have been in
游客
2024-06-18
29
管理
问题
Advertising is a form of selling. For thousands of years there have been individuals who have tried to (36)______ others to buy the food they have produced or the goods they have made or the services they can (37)______.
But in the 19th century the mass production of goods (38)______ from the Industrial Revolution made person-to-person selling inefficient. The mass (39)______ of goods that followed the development of the highway made person-to-person selling too slow and (40)______. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through (41)______ possible.
The objective of any advertisement is to convince people that it is in their best gains to take the action the advertiser is (42)______. The action may be to purchase a product, use a service, vote for a political (43)______, or even to join the Army.
(44)____________. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or approximately 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product on advertising.
(45)____________. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. (46)____________.
[br]
Advertising is a form of selling, for thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
But in the 19th century the mass production of goods resulting from the Industrial Revolution made person-to-person selling inefficient. The mass distribution of goods that followed the development of the highway made person-to-person selling too slow and expensive. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through advertising possible.
The objective of any advertisement is to convince people that it is in their best gains to take the action the advertiser is recommending. The action may be to purchase a product, use a service, vote for a political candidate, or even to join the Army.
Advertising as a business developed first and most rapidly in the United States, the country that uses it to the greatest extent. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or approximately 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product on advertising.
While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers.
选项
答案
perform
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3639288.html
相关试题推荐
A—Above-the-lineadvertisingJ—MailorderadvertisingB—Lightbo
A—Above-the-lineadvertisingJ—MailorderadvertisingB—Lightbo
A—Above-the-lineadvertisingJ—MailorderadvertisingB—Lightbo
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandp
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandp
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
The1920sadvertisingmenwentwild______.[br]Businessneedstocreateadiss
The1920sadvertisingmenwentwild______.[br]Atypicalexampleof"createth
The1920swasthedecadeofadvertising.Theadvertisingmenwentwild:ever
随机试题
Themainideaofthenewsitemisthat[originaltext]
UniversityofYorkbiologistPeterMayhewrecentlyfoundthatglobalwarming
[originaltext]Canyoureallymakenewfriendsasanadult?Imean,there’s
某耐火等级为二级的单层仓库,主要存储胶带、生松香、自熄性塑料制品,分别占该仓库使
在Excel中,COUNT函数用于计算()。A.平均值 B.求和 C.数字
下列各项,属于里证辨证要点的是()A.病情较重 B.多见于外感病初期
关于假设开发法的说法,错误的是()。A.运用假设开发法估价,开发完成后的价
有限责任公司的监事会由()组成。A、股东代表B、职工代表C、董事D、经理
复制中起校读、修复和填补缺口作用的是
福建市A区的小神童玩具厂与美国曼德公司签订玩具出口合同,约定:曼德公司向小神童玩
最新回复
(
0
)