首页
登录
职称英语
Advertising is a form of selling. For thousands of years there have been in
Advertising is a form of selling. For thousands of years there have been in
游客
2024-06-18
7
管理
问题
Advertising is a form of selling. For thousands of years there have been individuals who have tried to (36)______ others to buy the food they have produced or the goods they have made or the services they can (37)______.
But in the 19th century the mass production of goods (38)______ from the Industrial Revolution made person-to-person selling inefficient. The mass (39)______ of goods that followed the development of the highway made person-to-person selling too slow and (40)______. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through (41)______ possible.
The objective of any advertisement is to convince people that it is in their best gains to take the action the advertiser is (42)______. The action may be to purchase a product, use a service, vote for a political (43)______, or even to join the Army.
(44)____________. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or approximately 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product on advertising.
(45)____________. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. (46)____________.
Advertising is a form of selling, for thousands of years there have been individuals who have tried to persuade others to buy the food they have produced or the goods they have made or the services they can perform.
But in the 19th century the mass production of goods resulting from the Industrial Revolution made person-to-person selling inefficient. The mass distribution of goods that followed the development of the highway made person-to-person selling too slow and expensive. At the same time, mass communication, first newspapers and magazines, then radio and television, made mass selling through advertising possible.
The objective of any advertisement is to convince people that it is in their best gains to take the action the advertiser is recommending. The action may be to purchase a product, use a service, vote for a political candidate, or even to join the Army.
Advertising as a business developed first and most rapidly in the United States, the country that uses it to the greatest extent. In 1980 advertising expenditure in the U.S. exceeded 55 billion dollars, or approximately 2 percent of the gross national product. Canada spent about 1.2 percent of its gross national product on advertising.
While advertising brings the economies of mass selling to the manufacturer, it produces benefits for the consumer as well. Some of those economies are passed along to the purchaser so that the cost of a product sold primarily through advertising is usually far less than one sold through personal salespeople. Advertising brings people immediate news about products that have just come on the market. Finally, advertising pays for the programs on commercial television and radio and for about two thirds of the cost of publishing magazines and newspapers.
选项
答案
persuade
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3639287.html
相关试题推荐
Wouldyouknowhowtohelp?Everyyear,thousandsofdriversandpasseng
Wouldyouknowhowtohelp?Everyyear,thousandsofdriversandpasseng
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
Wouldyouknowhowtohelp?Everyyear,thousandsofdriversandpasseng
Wouldyouknowhowtohelp?Everyyear,thousandsofdriversandpasseng
Wouldyouknowhowtohelp?Everyyear,thousandsofdriversandpasseng
Theappealofadvertisingtobuyingmotivescanhavebothnegativeandposit
随机试题
[originaltext]M:Isupposeyou’veheardthenewsaboutTom.W:Ijustcan’tget
Nowhereelseintheworld()moreattractivescenerythaninSwitzerland.A、youca
[originaltext]W:Hello,Sam.ThisisPaulaHandson.Sorrytobotheryou.ButI’
在计算机网络安全中,不属于物理安全威胁的是( )。A.格式化硬盘 B.线路拆
关于中国文学,下列说法正确的有()A.《过秦论》的作者是贾谊 B.《春秋》
以下选项中,不属于测绘项目质量控制中“二级检查”制度的是()A:参与测绘生产的作
人应对自己的正常行为负责,这种负责甚至包括因行为触犯法律而受制裁。但是,人不应该
班杜拉将人们事先对自己是否能成功从事某种任务的估计称为()。
某药物的生物半衰期是6.93h,表观分布容积是100L,该药物有较强的首过效应,
中国人民银行法规定的我国的货币政策目标为()。A.稳定物价,并以此促进经济
最新回复
(
0
)