首页
登录
职称英语
Although Coca-Cola Co: spent nearly $ 2 billion last year advertising its var
Although Coca-Cola Co: spent nearly $ 2 billion last year advertising its var
游客
2024-06-13
50
管理
问题
Although Coca-Cola Co: spent nearly $ 2 billion last year advertising its various brands around the globe, it saw its share of the critical U. S. cola market decline. Meanwhile, Pepsi Co. is riding a sizzling (火热的) Britney Spears-led ad. campaign to a bigger share, sod has launched an audacious (大胆的)assault on Coke’s long-held sponsorships. The cola. fight is heating up. And Pepsi is landing most of the punches.
Pepsi’s share of the U.S. carbonated soft-drink market rose to 31.65% last year, average Digest report. Coke brands, including Diet Coke and Sprite, still lead easily with a 43.7 % share--but that’s down four-tenths of a point. Both companies’ flagship colas, which together account for 1 of 3 sodas sold in the U.S., lost share last year. But Coke’s lost more, and Pepsi scored big with new flavors Code Red and Lemon Twist.
Pepsi. Co. recently embarrassed its bigger rival by snatching away the National Football League sponsorship, which had been Coke’s for 22 years. Coke dismisses the NFL setback as less important than the individual sponsorships it retains with two-thirds of the league’s teams. "We’re still an NFL sponsor," asserts Jeff Dunn, head of Coke in the Americas. He insists that the "passion point", for consumers is local teams. He says the cost of the league sponsorship had escalated (逐步高升) beyond its value. Beneath Coke’s outward calm, executives are angry over the NFL loss. Now, some on Coke’s board are sad to be upset that Pepsi outdid Coke’s management. This Sets up a marketing competition later this year as Coke tries to tie itself to NFL from the bottom up, team by team, and Pepsi tries to do the same thing from the top down, leveraging its deal with the league.
Coke has hardly been sitting on its thumbs. Last year it brought out Diet Coke with lemon, and the company is now gearing up to launch Vanilla Coke. Yet if Wail Street is the judge of who’s winning, there’s no contest. Pepsi shares are trading near the an-time high and have almost doubled during Coke’s long depression. Pepsi rates a strong buy from twice as many analysts. The news is not better for Coke among advertising expert. "There’s nothing great going on ever there, "says marketing consultant AI Ries M Atlanta. He gives Pepsi far better marks for "effectively using visuals like Britney Spears to reinforce Pepsi’s image that it is for the young generation". And for companies that sell very similar sugar water, image is everything.
选项
A、The successful strategies for the sugar water industry.
B、The cola fight between Coke and Pepsi.
C、The reasons for the decline of Coke.
D、The importance of image in promotion plan.
答案
B
解析
由题干Which of the following can be infer from the passage定位到原文中第一段最后一句The cola fight is heating up. And Pepsi is landing most of the punches.推断题。由第一段最后一句可知,可乐大战越演越烈,百事可乐公司正在重拳出击。故选B。
转载请注明原文地址:https://tihaiku.com/zcyy/3632446.html
相关试题推荐
Althoughitwashisfirstexperienceaschairman______(他还是成功地主持了整个会议).hepresid
Althoughblindrageofhumanbeingisperhapstheresultofsurvivalinstinct,s
Althoughblindrageofhumanbeingisperhapstheresultofsurvivalinstinct,s
【S1】[br]【S2】删掉but该错误所在的整个句子含有由Although引导的让步状语从句,使主从句构成转折关系。“尽管…但是”符合汉语表达习惯,但在英
Mostpeoplewouldagreethat,althoughourageexceedsallpreviousagesin
Nowadaysadvertisingfeesofnewproducts______(与生产成本不成比例).areoutofproportio
Althoughitisusuallyunclearwhostartsthegossip,peopletendtobelieveit.
Althoughitisusuallyunclearwhostartsthegossip,peopletendtobelieveit.
Althoughitisusuallyunclearwhostartsthegossip,peopletendtobelieveit.
Althoughitisusuallyunclearwhostartsthegossip,peopletendtobelieveit.
随机试题
Asthedirectorcan’tcometothereception,I’mrepresentingthecompany_______
TheNewEconomicsofMarriageVocabularyandExpressionscenterv.bankacco
那边是南国风光,山是青的,水是绿的,小溪流更是清可见底!院里四季都有花开。水果是从枇杷、荔枝、龙眼、一直吃到福桔!对一个孩子来说,还有什么比这个更惬意的呢?Ov
______afewscratches,thecarwasundamaged.A、InadditiontoB、InfactC、With
Noonecanbeagreatthinkerwhodocsnotrealizethatasathinkeritis
某一类高层办公楼设有火灾自动报警系统,下列关于消防联动控制设计说法正确的是(
下列哪项为枳实导滞丸的主要功效A.消食导滞,清热祛湿B.消食化积,健脾和胃C.消
房地产经纪人在开展市场营销时,应考虑所售房地产周边商业、教育配套设施等因素,这说
窦房结成为心脏的正常起搏点的原因是A.没有平台期B.4期自动去极化快于浦肯野细胞
有关权变理论的表述错误的是()。A.权变理论认为团队绩效取决于领导者与情景因素
最新回复
(
0
)