首页
登录
职称英语
It was a ruling that had consumers see thing with anger and many a free trad
It was a ruling that had consumers see thing with anger and many a free trad
游客
2025-04-02
10
管理
问题
It was a ruling that had consumers see thing with anger and many a free trader crying foul. On November 20th the European Court of Justice decided that Tesco, a British supermarket chain, should not be allowed to import jeans made by America’s Levi Strauss from outside the European Union and sell them at cut-rate prices without getting permission first from the jeans maker. Ironically, the ruling is based on an EU trademark directive that was designed to protect local, not American, manufacturers from price dumping. The idea is that any brand-owning firm should be allowed to position its goods and segment its markets as it sees fit: Levi’s jeans, just like Gucci handbags, must be allowed to be expensive.
Levi Strauss persuaded the court that, by selling its jeans cheaply alongside soap powder and bananas, Tesco was destroying the image and so the value of its brands — which could only lead to less innovation and, in the long run, would reduce consumer choice. Consumer groups and Tesco say that Levi’s case is specious. The supermarket argues that it was just arbitraging the price differential between Levi’s jeans sold in America and Europe — a service performed a million times a day in financial markets, and one that has led to real benefits for consumers. Tesco has been selling some 15, 000 pairs of Levi’s jeans a week, for about half the price they command in specialist stores approved by Levi Strauss. Christine Cross, Tesco’s head of global non-food sourcing, says the ruling risks "creating a Fortress Europe with a vengeance".
The debate will rage on, and has implications well beyond casual clothes(Levi Strauss was joined in its lawsuit by Zino Davidoff, a perfume maker). The question at its heart is not whether brands need to control how they are sold to protect their image, but whether it is the job of the courts to help them do this. Gucci, an Italian clothes label whose image was being destroyed by loose licensing and over-exposure in discount stores, saved itself not by resorting to the courts but by ending contracts with third-party suppliers, controlling its distribution better and opening its own stores. It is now hard to find cut-price Gucci anywhere.
Brand experts argue that Levi Strauss, which has been losing market share to hipper rivals such as Diesel, is no longer strong enough to command premium prices. Left to market forces, so-so brands such as Levi’s might well fade away and be replaced by fresher labels. With the courts protecting its prices, Levi Strauss may hang on for longer. But no court can help to make it a great brand again. [br] Which of the following is not true according to Paragraph 1 ?
选项
A、Consumers and free traders were very angry.
B、Only the Levi’s maker can decide the prices of the jeans.
C、The ruling has protected Levi’s from price dumping.
D、Levi’s jeans should be sold at a high price .
答案
B
解析
细节题。原文对应信息是“…should not be allowed…to sell them at cut—rate priceswithout getting permission first from the jeans maker.”意思是“只有事先经过牛仔裤生产商的同意才能打折销售。”是否只有生产商才能决定价格,我们不得而知。
转载请注明原文地址:https://tihaiku.com/zcyy/4023925.html
相关试题推荐
It______withoutsayingthatconsumerswouldbehappierifpriceswerelower.A、ta
Itwasarulingthathadconsumersseethingwithangerandmanyafreetrad
Itwasarulingthathadconsumersseethingwithangerandmanyafreetrad
Autobiographicaladvertisingcan______consumers’pastmemoriesabouttheproduc
Advanceinfoodpreservationgaveconsumersindevelopedcountriesaccessto____
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
随机试题
Onleaving,wethankedhimmostwarmlyforthehospitality______tousandour
Whichistrueaccordingtothespeaker?[br][originaltext]B.Listentothe
______inthedark,hisheadbumpedagainstthewall.A、WhenhewaswalkingB、When
A.differentlyB.ensuresC.unusualD.prohibitE.fairlyF.Inreturn
HowtoMakeItinCollegeI.Getgoodgradesthesecrete:figureouta【T1】_____
与市政管网衔接的工程管线,其平面位置和竖向标高均应采用( )。A.城市统一的坐
公司的出资者都是公司的内部成员,因此,出资者的所有权和法人财产权相互独立运作。
下列关于我国个人贷款业务发展历程的表述中,正确的是()。A.商业银行股份制改革
某进口设备人民币货币400万元,国际运费折合人民币30万元,运输保险费率为3‰,
65岁男性患者,突然尿频、尿急、尿痛2天就诊,无发热、腰痛,尿白细胞10~15/
最新回复
(
0
)