首页
登录
职称英语
It was a ruling that had consumers see thing with anger and many a free trad
It was a ruling that had consumers see thing with anger and many a free trad
游客
2025-04-02
22
管理
问题
It was a ruling that had consumers see thing with anger and many a free trader crying foul. On November 20th the European Court of Justice decided that Tesco, a British supermarket chain, should not be allowed to import jeans made by America’s Levi Strauss from outside the European Union and sell them at cut-rate prices without getting permission first from the jeans maker. Ironically, the ruling is based on an EU trademark directive that was designed to protect local, not American, manufacturers from price dumping. The idea is that any brand-owning firm should be allowed to position its goods and segment its markets as it sees fit: Levi’s jeans, just like Gucci handbags, must be allowed to be expensive.
Levi Strauss persuaded the court that, by selling its jeans cheaply alongside soap powder and bananas, Tesco was destroying the image and so the value of its brands — which could only lead to less innovation and, in the long run, would reduce consumer choice. Consumer groups and Tesco say that Levi’s case is specious. The supermarket argues that it was just arbitraging the price differential between Levi’s jeans sold in America and Europe — a service performed a million times a day in financial markets, and one that has led to real benefits for consumers. Tesco has been selling some 15, 000 pairs of Levi’s jeans a week, for about half the price they command in specialist stores approved by Levi Strauss. Christine Cross, Tesco’s head of global non-food sourcing, says the ruling risks "creating a Fortress Europe with a vengeance".
The debate will rage on, and has implications well beyond casual clothes(Levi Strauss was joined in its lawsuit by Zino Davidoff, a perfume maker). The question at its heart is not whether brands need to control how they are sold to protect their image, but whether it is the job of the courts to help them do this. Gucci, an Italian clothes label whose image was being destroyed by loose licensing and over-exposure in discount stores, saved itself not by resorting to the courts but by ending contracts with third-party suppliers, controlling its distribution better and opening its own stores. It is now hard to find cut-price Gucci anywhere.
Brand experts argue that Levi Strauss, which has been losing market share to hipper rivals such as Diesel, is no longer strong enough to command premium prices. Left to market forces, so-so brands such as Levi’s might well fade away and be replaced by fresher labels. With the courts protecting its prices, Levi Strauss may hang on for longer. But no court can help to make it a great brand again. [br] The author’s attitude towards Levi’s prospect seems to be______.
选项
A、biased
B、indifferent
C、puzzling
D、objective
答案
D
解析
态度题。作者没有任何偏颇地阐述整个事件。
转载请注明原文地址:https://tihaiku.com/zcyy/4023929.html
相关试题推荐
Autobiographicaladvertisingcan______consumers’pastmemoriesabouttheProduc
It______withoutsayingthatconsumerswouldbehappierifpriceswerelower.A、ta
Itwasarulingthathadconsumersseethingwithangerandmanyafreetrad
Inthepast,consumerswereoftencheatedor______intobuyinggoodsbybusiness
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
随机试题
Readthearticlebelowaboutfocusoncustomer,andthequestionsontheopposit
[originaltext]W:PeterGarrett,theSchoolEducationMinister,hasjoinedusin
[originaltext]Wehumanshavefoundcountlessmysteriesoftheuniversewith
秘书于上班前务必对昨日的工作予以()。A.调研或处理 B.回顾与反省 C.
某儿童剧以团购方式销售门票,票价如下: 现有甲、乙两所小学组织学生
下列会计科目中,属于资产类的有()。A.短期投资 B.累计折旧 C.实
以下有关交割的说法不正确的是()。A.期货交割是促使期货价格和现货价格趋向一致
设备按设计压力(P)分类,超高压设备的压力范围是()。A.P>10MPa B
麻疹的出疹时间,与发热的关系是A.发热2~3日出疹,出疹时仍发热 B.发热3~
下列属于非流动负债账户的有( )。A、应付职工薪酬 B、长期借款 C、长期应
最新回复
(
0
)