首页
登录
职称英语
It was a ruling that had consumers see thing with anger and many a free trad
It was a ruling that had consumers see thing with anger and many a free trad
游客
2025-04-02
0
管理
问题
It was a ruling that had consumers see thing with anger and many a free trader crying foul. On November 20th the European Court of Justice decided that Tesco, a British supermarket chain, should not be allowed to import jeans made by America’s Levi Strauss from outside the European Union and sell them at cut-rate prices without getting permission first from the jeans maker. Ironically, the ruling is based on an EU trademark directive that was designed to protect local, not American, manufacturers from price dumping. The idea is that any brand-owning firm should be allowed to position its goods and segment its markets as it sees fit: Levi’s jeans, just like Gucci handbags, must be allowed to be expensive.
Levi Strauss persuaded the court that, by selling its jeans cheaply alongside soap powder and bananas, Tesco was destroying the image and so the value of its brands — which could only lead to less innovation and, in the long run, would reduce consumer choice. Consumer groups and Tesco say that Levi’s case is specious. The supermarket argues that it was just arbitraging the price differential between Levi’s jeans sold in America and Europe — a service performed a million times a day in financial markets, and one that has led to real benefits for consumers. Tesco has been selling some 15, 000 pairs of Levi’s jeans a week, for about half the price they command in specialist stores approved by Levi Strauss. Christine Cross, Tesco’s head of global non-food sourcing, says the ruling risks "creating a Fortress Europe with a vengeance".
The debate will rage on, and has implications well beyond casual clothes(Levi Strauss was joined in its lawsuit by Zino Davidoff, a perfume maker). The question at its heart is not whether brands need to control how they are sold to protect their image, but whether it is the job of the courts to help them do this. Gucci, an Italian clothes label whose image was being destroyed by loose licensing and over-exposure in discount stores, saved itself not by resorting to the courts but by ending contracts with third-party suppliers, controlling its distribution better and opening its own stores. It is now hard to find cut-price Gucci anywhere.
Brand experts argue that Levi Strauss, which has been losing market share to hipper rivals such as Diesel, is no longer strong enough to command premium prices. Left to market forces, so-so brands such as Levi’s might well fade away and be replaced by fresher labels. With the courts protecting its prices, Levi Strauss may hang on for longer. But no court can help to make it a great brand again. [br] Gucci’s success shows that______.
选项
A、Gucci has successfully saved its own image.
B、It has changed its fate with its own effort.
C、Opening its own stores is the key to success.
D、It should be the court’s duty to save its image.
答案
B
解析
推理题。文中提到问题的实质是“whether it is the job of the courts to help them dothis.”后又以古奇(Gucci)“saved itself not by resorting to the courts but by endingcontracts with third—party suppliers,controlling its distribution better and opening its ownstores.It is now hard to find cut—price Gucci anywhere.”为例,说明它的成功并不是诉诸法庭,而是通过自身的努力和尝试。
转载请注明原文地址:https://tihaiku.com/zcyy/4023926.html
相关试题推荐
Itwasarulingthathadconsumersseethingwithangerandmanyafreetrad
Itwasarulingthathadconsumersseethingwithangerandmanyafreetrad
Autobiographicaladvertisingcan______consumers’pastmemoriesabouttheproduc
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
随机试题
[originaltext]W:Bill,isthatreallyyou?Ihaven’tseenyouformonths.M:He
Inadditiontovisibletrade,whichinvolvestheimportandexportofmercha
下列水利水电工程的水轮发电机组安装工程的单元工程施工质量验收评定可采用《水利水电
眩光光源或灯具偏离视线()就无眩光影响。A.150 B.300 C.45
水痘辨证论治
共用题干 ChineseDialects(方言)Theenormousd
关于公开审判制度的说法错误的是:()A.公开审判制度是指人民法院审理民事案
填充料式熔断器的主要特点是()。A.构造简单B.具有限流作用C.有较高的极限分
女孩,3岁。身高75cm,智力低下,鼻梁低平,舌体宽厚,常伸出口外,腹轻胀,便秘
有关装配式混凝土建筑的施工质量验收,说法错误的是()。A.预制构件进场时应检查质
最新回复
(
0
)