首页
登录
职称英语
It was a ruling that had consumers see thing with anger and many a free trad
It was a ruling that had consumers see thing with anger and many a free trad
游客
2025-04-02
11
管理
问题
It was a ruling that had consumers see thing with anger and many a free trader crying foul. On November 20th the European Court of Justice decided that Tesco, a British supermarket chain, should not be allowed to import jeans made by America’s Levi Strauss from outside the European Union and sell them at cut-rate prices without getting permission first from the jeans maker. Ironically, the ruling is based on an EU trademark directive that was designed to protect local, not American, manufacturers from price dumping. The idea is that any brand-owning firm should be allowed to position its goods and segment its markets as it sees fit: Levi’s jeans, just like Gucci handbags, must be allowed to be expensive.
Levi Strauss persuaded the court that, by selling its jeans cheaply alongside soap powder and bananas, Tesco was destroying the image and so the value of its brands — which could only lead to less innovation and, in the long run, would reduce consumer choice. Consumer groups and Tesco say that Levi’s case is specious. The supermarket argues that it was just arbitraging the price differential between Levi’s jeans sold in America and Europe — a service performed a million times a day in financial markets, and one that has led to real benefits for consumers. Tesco has been selling some 15, 000 pairs of Levi’s jeans a week, for about half the price they command in specialist stores approved by Levi Strauss. Christine Cross, Tesco’s head of global non-food sourcing, says the ruling risks "creating a Fortress Europe with a vengeance".
The debate will rage on, and has implications well beyond casual clothes(Levi Strauss was joined in its lawsuit by Zino Davidoff, a perfume maker). The question at its heart is not whether brands need to control how they are sold to protect their image, but whether it is the job of the courts to help them do this. Gucci, an Italian clothes label whose image was being destroyed by loose licensing and over-exposure in discount stores, saved itself not by resorting to the courts but by ending contracts with third-party suppliers, controlling its distribution better and opening its own stores. It is now hard to find cut-price Gucci anywhere.
Brand experts argue that Levi Strauss, which has been losing market share to hipper rivals such as Diesel, is no longer strong enough to command premium prices. Left to market forces, so-so brands such as Levi’s might well fade away and be replaced by fresher labels. With the courts protecting its prices, Levi Strauss may hang on for longer. But no court can help to make it a great brand again. [br] Gucci’s success shows that______.
选项
A、Gucci has successfully saved its own image.
B、It has changed its fate with its own effort.
C、Opening its own stores is the key to success.
D、It should be the court’s duty to save its image.
答案
B
解析
推理题。文中提到问题的实质是“whether it is the job of the courts to help them dothis.”后又以古奇(Gucci)“saved itself not by resorting to the courts but by endingcontracts with third—party suppliers,controlling its distribution better and opening its ownstores.It is now hard to find cut—price Gucci anywhere.”为例,说明它的成功并不是诉诸法庭,而是通过自身的努力和尝试。
转载请注明原文地址:https://tihaiku.com/zcyy/4023926.html
相关试题推荐
Itwasarulingthathadconsumersseethingwithangerandmanyafreetrad
Itwasarulingthathadconsumersseethingwithangerandmanyafreetrad
Autobiographicaladvertisingcan______consumers’pastmemoriesabouttheproduc
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
Consumersandproducersobviouslymakedecisionsthatmoldtheeconomy,but
随机试题
Schoolshootingsareinthenewsagain.AnOhioteenageropenedfireonfive
D
A.0 B.π/2 C.π/6 D.π/3
新闻传播主体所享有的传播自由包括()A.创办媒体 B.采集新闻 C.传播一切
设某文件系统采用两级目录结构,主目录有10个子目录,每个子目录中有10个目
碳酸氢钠服用后与胃中的胃酸中和时所产生的二氧化碳可引起A.胃胀和嗳气B.心律失常
在教育教学的细节中如何做到尊重学生的个别差异()A.对学生一视同仁.一样要求
我国2011年固定资本形成总额比居民消费支出大约高出多少?() A.20.
设立证券公司需要符合的条件有()。 A.有完善的风险管理和内部控制制度
()是最常用、最重要的风险缓释措施。A.担保 B.净额结算 C.抵押 D
最新回复
(
0
)