2. 职称英语
  3. To understand the marketing concept, it is only necessary to understand the

To understand the marketing concept, it is only necessary to understand the

游客2024-10-19  8
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] 【C18】
选项 A、acceptance
B、receptivity
C、popularity
D、non-acceptance
答案 D
解析 篇章题。上下文理解题。首先，从上下文知道此处为举例说明迎合消费者的重要性。其次，这里说到可口可乐改变了原有口味。我们须判断的是改变后的新口味是否受到消费者的喜爱。句中的restorationof the Classic Coke是由新口味引起的，因此，很容易判断出the Classic Coke“经典可乐”指的是原有的口味。那么，只有在消费者对新口味持对立态度的情况下，才可能将原有的口味宣扬为“经典”，才有可能产生“回归经典可乐的运动”，所以，选项nonacceptance(拒绝，不接受)符合题意，为正确答案。acceptance“接受”，与题意正相反，因此，是错误选项。receptivity“接受能力”，如果说“新口味的接受能力”显然不合情理；而popularity“普及，流行”也与题意相抵触，因此，此两项也均不符题意。
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