2. 职称英语
  3. To understand the marketing concept, it is only necessary to understand the

To understand the marketing concept, it is only necessary to understand the

游客2024-10-19  37
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] 【C11】
选项 A、accessible
B、available
C、convenient
D、obtainable
答案 B
解析 词汇题。词义辨析题。available“可获得的”，如：Keep a fire extinguisher available atall times．备个灭火器保证随时可用。acces-sible“易得到的”，如：accessible money易得到的金钱。convenient“近处的，方便的”，如：He recommended an apartment convenientto shopping and transportation．他推荐了一栋购物和交通均很便利的公寓。obtainable“能得到的，可到手的”，如：I have to give upmy goal because it is not obtainable．我得放弃我的目标，因为这个目标是实现不了的。根据以上分析，available表生产出这样的商品供消费者购买，只要他们喜欢就可以买到(即得到)，符合题意，为正确答案。
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