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To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2024-10-19
36
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] 【C7】
选项
A、except
B、except for
C、instead of
D、besides
答案
C
解析
篇章题。上下文理解题。空格后面的内容尤其是is easiest to produce(最容易生产)明显与市场营销概念冲突,但与“一般销售”的特点却相合,而后半句指出根据市场营销的要求“生产者和经营者首先”做什么,可以推出作者在否定前面的内容,肯定后面的做法。instead of“不是……而是”,表示对前者的否定,对后者的肯定,如:Instead of working for a big company,she became a free—lancer.她没有为大公司打工,而是做了一名自由撰稿人。由此可见,in-stead of正合题意,因此,为正确答案。besides“除此之外,还……”,besides后面所跟的内容是被包括在内的,如:Besides somebooks,he gave me some pocket money.除了书以外,他还给了我一些零用钱。也就是说他既给了我书,又给了我零用钱。显然,此处不合题意。except“除……之外”,表例外的情况,如:Everyone went exceptme.除我之外大家都去了。except for“除……之外,除去,撇开”,如:The table isin good condition except for this leg.除了这条腿以外,这张桌子还是很好的。从以上分析可看出except和except for均不合题意。
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