2. 职称英语
  3. To understand the marketing concept, it is only necessary to understand the

To understand the marketing concept, it is only necessary to understand the

游客2024-10-19  12
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] 【C3】
选项 A、selling
B、industries
C、buying
D、purchase
答案 A
解析 篇章题。上下文理解题。前一句分别从生产和推销两个方面介绍销售的特点。此句继续介绍其特点。此空格前说到生产pro-duction，那么另一方面就应为销售，只有这样才能全面地从这两个方面对销售的特点进行介绍；另外，本句的动词focuses为单数，可见前面的主语被视为一个整体，根据上下文，只有销售能够与production一起表示这样的“生产销售”方式其特点到底是什么。因此，selling为正确答案。industries“产业，工业”，本文在介绍营销和一般销售的区别时，没有从具体产业的角度分析，因此，与上下文不符。buying“购买，购买力”，主要强调购买的动作，如：It was thewar that caused the scare buying．正是战争引起了抢购。purchase“购买，所购物”，如：He gave his son some money for the purchase of his school books．他给他儿子一些钱买课本。无论是buying还是purchase，作者都没有用来说明销售的特点，因此，不合题意。
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