首页
登录
职称英语
[A]benefits[I]flourishing [B]commissions[J]saddle [C]extravagant[K]i
[A]benefits[I]flourishing [B]commissions[J]saddle [C]extravagant[K]i
游客
2024-09-17
1
管理
问题
[A]benefits[I]flourishing
[B]commissions[J]saddle
[C]extravagant[K]inclination
[D]similar[L]mounted
[E]inaccessibly[M]pioneered
[F]revenue[N]accordingly
[G]reluctant[O]harmonious
[H]mobilize
Internet advertising is booming. The industry has gone from $ 9. 6 billion in【C1】______in 2001 to $ 27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The Internet accounts for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this【C2】______industry, accounting for nearly half of all spending, is "pay-per-click" advertising, which is used by firms both large and small to promote their wares.
The【C3】______of the pay-per-click approach over traditional advertising are obvious. Since advertisers pay only to reach the small subset who actually responds to art advertisement, the quality of the leads generated is very high, and advertisers are prepared to pay【C4】______. The price per click varies from $ 0.10 to as much as $ 30, depending on the keyword, though the average is around $ 0.50. Google made most of its $ 6.1 billion in revenue last year from pay-per-click advertising.
But as pay-per-click advertising has grown into a huge industry, concern has【C5】______over so-called "click fraud"—bogus(假的)clicks that do not come from genuinely interested customers. It takes two main forms. If you click repeatedly on the advertisements on your own website, or get other people or machines to do so on your behalf, you can generate a stream of bogus【C6】______. Click fraud can also be used by one company against another: clicking on a rival firm’s advertisements can【C7】______it with a huge bill. Bogus clicks are thought to account for around 10% of all click traffic, though nobody knows for sure.
A few months ago Mr. Gross【C8】______an alternative to the pay-per-click model. In February, Snap, a search engine backed by Mr. Gross, launched " pay-per-action"(PPA), a new model in which advertisers pay only if a click on an ad is followed by an action such as a purchase or a download. Google is testing a【C9】______model and Turn, com, another ad network, adopted the pay-per-action model a few weeks ago.
Might this put an end to click fraud? Don’t bet on it, says Mike Zeman at Starcom, an advertising agency. Pay-per-action will be a niche, he predicts, since converting a click into an action depends on a variety of factors such as the ease of use of the advertiser’s website. Google and its peers will be【C10】______to be so dependent on factors outside their control. But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click. [br] 【C9】
选项
答案
D
解析
由空格后的名词model可知,该空缺少形容词作定语。本句句意为:谷歌也正在试用一种模式,另一家网络广告公司Turn.com则在几周前采用了PPA模式。由此可推知,谷歌所采用的是与PPA相似的模式,备选形容词中的similar“相似的”符合句意,故[D]为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3762284.html
相关试题推荐
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
随机试题
ConversationMusicTheory[img]2012q1/ct_etoefm_etoeflistz_0641_20121[/img][br]
Goodlovemakesyouseethewholeworldfromonepersonwhilebadlovemakesyou
关于录音节目编辑制作过程中的专业录音的说法,错误的是( )。A.专业录音有现场
三级医院药事管理委员会必须是A:由具有高级技术职务任职资格的药学、临床医学、监督
在下列哪种情况下,购买者不具备较强的讨价还价能力()。A:购买商相对集中并大量购
端午节前夕,某企业经理刘超号召单位职工为市儿童福利院的孩子们捐款。在捐款仪式上刘
下列有关PSY的应用法则的说法中,正确的是()。 A.PSY的取值在
关于我国的刑罚制度,下列说法错误的一项是:A.审判时未满十八周岁的人不得适用死刑
以下检验方法属非参数法的是A.T检验 B.以上都是 C.F检验 D.t检验
采用施工总承包管理模式时,对各分包单位的质量控制由()进行。A.业主方 B.
最新回复
(
0
)