首页
登录
职称英语
[A]benefits[I]flourishing [B]commissions[J]saddle [C]extravagant[K]i
[A]benefits[I]flourishing [B]commissions[J]saddle [C]extravagant[K]i
游客
2024-09-17
1
管理
问题
[A]benefits[I]flourishing
[B]commissions[J]saddle
[C]extravagant[K]inclination
[D]similar[L]mounted
[E]inaccessibly[M]pioneered
[F]revenue[N]accordingly
[G]reluctant[O]harmonious
[H]mobilize
Internet advertising is booming. The industry has gone from $ 9. 6 billion in【C1】______in 2001 to $ 27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The Internet accounts for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this【C2】______industry, accounting for nearly half of all spending, is "pay-per-click" advertising, which is used by firms both large and small to promote their wares.
The【C3】______of the pay-per-click approach over traditional advertising are obvious. Since advertisers pay only to reach the small subset who actually responds to art advertisement, the quality of the leads generated is very high, and advertisers are prepared to pay【C4】______. The price per click varies from $ 0.10 to as much as $ 30, depending on the keyword, though the average is around $ 0.50. Google made most of its $ 6.1 billion in revenue last year from pay-per-click advertising.
But as pay-per-click advertising has grown into a huge industry, concern has【C5】______over so-called "click fraud"—bogus(假的)clicks that do not come from genuinely interested customers. It takes two main forms. If you click repeatedly on the advertisements on your own website, or get other people or machines to do so on your behalf, you can generate a stream of bogus【C6】______. Click fraud can also be used by one company against another: clicking on a rival firm’s advertisements can【C7】______it with a huge bill. Bogus clicks are thought to account for around 10% of all click traffic, though nobody knows for sure.
A few months ago Mr. Gross【C8】______an alternative to the pay-per-click model. In February, Snap, a search engine backed by Mr. Gross, launched " pay-per-action"(PPA), a new model in which advertisers pay only if a click on an ad is followed by an action such as a purchase or a download. Google is testing a【C9】______model and Turn, com, another ad network, adopted the pay-per-action model a few weeks ago.
Might this put an end to click fraud? Don’t bet on it, says Mike Zeman at Starcom, an advertising agency. Pay-per-action will be a niche, he predicts, since converting a click into an action depends on a variety of factors such as the ease of use of the advertiser’s website. Google and its peers will be【C10】______to be so dependent on factors outside their control. But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click. [br] 【C6】
选项
答案
B
解析
根据空格前的形容词bogus可推断,此处缺少名词。由上文的If you click repeatedly on theadvertisements on your own website,or get other people or machines to do so on your behalf可推知,人们这样做就可以骗取佣金,故[B]commissions“佣金,回扣”为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3762281.html
相关试题推荐
PASSAGETHREE[br]Whatisthepurposeofthispassage?Toshowthebenefitsofl
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
随机试题
Forthispart,youareallowed30minutestowriteashortessayentitledHowto
Themagicianpickedseveralpersons____________(任意地)fromtheaudienceandask
维生素C注射液的含量测定中加入丙酮的作用是A.加入丙酮便于双相滴定B.加入丙酮后
对某项目进行敏感性分析,采用的评价指标为内部收益,基本方案的内部收益率为15%,
判断和掌握拟发行上市公司的关联方,关联关系和关联交易,除按有关企业会计准则规定外
催眠药使用时间()A.饭前 B.上午7~8点时一次服用 C.睡前 D.饭后
在包衣液的处方中,可作为致孔剂的是A.丙二醇 B.醋酸纤维素酞酸酯 C.二氧
某手机企业调研发现,目前3G智能手机占有相当大的市场,因此决定大力投资智能手机的
投资项目决策分析与评价的基本要求包括贯彻落实科学发展观、资料数据准确可靠和()
根据《行政许可法》,下列关于行政许可设定的说法中,正确的是()A:行政机关采用事
最新回复
(
0
)