首页
登录
职称英语
[A]benefits[I]flourishing [B]commissions[J]saddle [C]extravagant[K]i
[A]benefits[I]flourishing [B]commissions[J]saddle [C]extravagant[K]i
游客
2024-09-17
8
管理
问题
[A]benefits[I]flourishing
[B]commissions[J]saddle
[C]extravagant[K]inclination
[D]similar[L]mounted
[E]inaccessibly[M]pioneered
[F]revenue[N]accordingly
[G]reluctant[O]harmonious
[H]mobilize
Internet advertising is booming. The industry has gone from $ 9. 6 billion in【C1】______in 2001 to $ 27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The Internet accounts for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this【C2】______industry, accounting for nearly half of all spending, is "pay-per-click" advertising, which is used by firms both large and small to promote their wares.
The【C3】______of the pay-per-click approach over traditional advertising are obvious. Since advertisers pay only to reach the small subset who actually responds to art advertisement, the quality of the leads generated is very high, and advertisers are prepared to pay【C4】______. The price per click varies from $ 0.10 to as much as $ 30, depending on the keyword, though the average is around $ 0.50. Google made most of its $ 6.1 billion in revenue last year from pay-per-click advertising.
But as pay-per-click advertising has grown into a huge industry, concern has【C5】______over so-called "click fraud"—bogus(假的)clicks that do not come from genuinely interested customers. It takes two main forms. If you click repeatedly on the advertisements on your own website, or get other people or machines to do so on your behalf, you can generate a stream of bogus【C6】______. Click fraud can also be used by one company against another: clicking on a rival firm’s advertisements can【C7】______it with a huge bill. Bogus clicks are thought to account for around 10% of all click traffic, though nobody knows for sure.
A few months ago Mr. Gross【C8】______an alternative to the pay-per-click model. In February, Snap, a search engine backed by Mr. Gross, launched " pay-per-action"(PPA), a new model in which advertisers pay only if a click on an ad is followed by an action such as a purchase or a download. Google is testing a【C9】______model and Turn, com, another ad network, adopted the pay-per-action model a few weeks ago.
Might this put an end to click fraud? Don’t bet on it, says Mike Zeman at Starcom, an advertising agency. Pay-per-action will be a niche, he predicts, since converting a click into an action depends on a variety of factors such as the ease of use of the advertiser’s website. Google and its peers will be【C10】______to be so dependent on factors outside their control. But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click. [br] 【C7】
选项
答案
J
解析
根据空格前的can可推断,此处缺少动词,且应为动词原形。本句句意:点击竞争对手的广告可以让对手______高额的广告费。saddle…with…意为“(使)……承担……”,符合句意,故[J]为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3762282.html
相关试题推荐
PASSAGETHREE[br]Whatisthepurposeofthispassage?Toshowthebenefitsofl
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
随机试题
Historianscantracethefoundationsofplasticsurgeryasfarbackasabout
Intendedprimarilytostimulatefamilysummertravel,thenewairfare,whichall
Ineverycultivatedlanguagetherearetowgreatclassesofwordswhole,whento
【B1】[br]【B6】A、ofB、toC、againstD、forB固定搭配题。inresponseto表示“作为对某事的回应”。
实验组和对照组必须均衡,唯一不同的是A.观察指标 B.观察时间 C.实验因素
成瘾行为的特征不包括A.生理性依赖 B.心理性依赖 C.情感性依赖 D.社
青海土族的禁忌包括( )。A.忌食圆蹄类牲畜肉(如马肉、骡肉、驴肉)和狗、猫等
A.颅底骨折 B.内分泌疾患 C.两者均是 D.两者均否鼻腔感染的主要原因
容户风险特征可以由()这些方面构成 Ⅰ.风险偏好 Ⅱ.实际风险承受能力
分解爆炸的敏感性在情况下,分解爆炸所需的能量与压力的关系是()。A.随压力的升高
最新回复
(
0
)