首页
登录
职称英语
[A]benefits[I]flourishing [B]commissions[J]saddle [C]extravagant[K]i
[A]benefits[I]flourishing [B]commissions[J]saddle [C]extravagant[K]i
游客
2024-09-17
9
管理
问题
[A]benefits[I]flourishing
[B]commissions[J]saddle
[C]extravagant[K]inclination
[D]similar[L]mounted
[E]inaccessibly[M]pioneered
[F]revenue[N]accordingly
[G]reluctant[O]harmonious
[H]mobilize
Internet advertising is booming. The industry has gone from $ 9. 6 billion in【C1】______in 2001 to $ 27 billion this year, according to Piper Jaffray, an investment bank. And it is still early days. The Internet accounts for only 5% of total spending on advertising, but that figure is expected to reach at least 20% in the next few years. The single largest category within this【C2】______industry, accounting for nearly half of all spending, is "pay-per-click" advertising, which is used by firms both large and small to promote their wares.
The【C3】______of the pay-per-click approach over traditional advertising are obvious. Since advertisers pay only to reach the small subset who actually responds to art advertisement, the quality of the leads generated is very high, and advertisers are prepared to pay【C4】______. The price per click varies from $ 0.10 to as much as $ 30, depending on the keyword, though the average is around $ 0.50. Google made most of its $ 6.1 billion in revenue last year from pay-per-click advertising.
But as pay-per-click advertising has grown into a huge industry, concern has【C5】______over so-called "click fraud"—bogus(假的)clicks that do not come from genuinely interested customers. It takes two main forms. If you click repeatedly on the advertisements on your own website, or get other people or machines to do so on your behalf, you can generate a stream of bogus【C6】______. Click fraud can also be used by one company against another: clicking on a rival firm’s advertisements can【C7】______it with a huge bill. Bogus clicks are thought to account for around 10% of all click traffic, though nobody knows for sure.
A few months ago Mr. Gross【C8】______an alternative to the pay-per-click model. In February, Snap, a search engine backed by Mr. Gross, launched " pay-per-action"(PPA), a new model in which advertisers pay only if a click on an ad is followed by an action such as a purchase or a download. Google is testing a【C9】______model and Turn, com, another ad network, adopted the pay-per-action model a few weeks ago.
Might this put an end to click fraud? Don’t bet on it, says Mike Zeman at Starcom, an advertising agency. Pay-per-action will be a niche, he predicts, since converting a click into an action depends on a variety of factors such as the ease of use of the advertiser’s website. Google and its peers will be【C10】______to be so dependent on factors outside their control. But Mr. Tobaccowala thinks pay-per-action could become a real alternative to pay-per-click. [br] 【C3】
选项
答案
A
解析
根据空格前的the和空格后的of可推断,此处缺少名词。由下文的over traditional advertising可知,本句是将点击付费广告这种新形式与传统的广告形式相比较,备选名词中的benefits“好处”经常用于the benefits of A over B结构,表示“A比B有……优势”,故[A]为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/3762278.html
相关试题推荐
PASSAGETHREE[br]Whatisthepurposeofthispassage?Toshowthebenefitsofl
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[I]flourishing[B]commissions[J]saddle[C]extravagant[K]i
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
[A]benefits[B]moving[C]restrict[D]waste[E]similar[F]save[G]separately[H
随机试题
Thegirlsstopped(chat)______foramomentwhentheirteacherpassedby.chatti
[originaltext]Thisisn’tatypicalchoirpractice.Andit’snotheldinat
Losingyourbellybulge(鼓起的部分)isimportantformorethanjustvanity’ssake.
关于书刊版面结构的说法,正确的有( )。A.书刊版面可分成版心和周空两大部分
甲单位为一家省级事业单位,按其所在省财政厅要求,执行中央级事业单位部门预算管理、
核子密度仪直接透射法测定路面结构层的密度时,应在结构层表面打孔,孔L深应(
有关妇科双合诊检查,错误的是()。A.先排空膀胱 B.取膀胱截石位 C.适于
常引起再生障碍性贫血的药物是A、青霉素 B、氯霉素 C、林可霉素 D、头孢
第三产业的所有部门属于非物质生产部门。( )[民生银行真题]
因违法行为或者违纪行为被撤销资格的律师、注册会计师或者投资咨询机构、财务顾问机构
最新回复
(
0
)