首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
游客
2024-04-25
40
管理
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(23)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, " Studies show that our products are the best," or " Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
(24)According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(25)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
23. What does the author say about purchasing products?
24. What can we learn from the new study of NOP World?
25. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、Socializing and networking has made people closer.
B、Its high credibility has made people trust the products.
C、Its low costs have brought more profits to advertisers.
D、Relatives and friends become more independent on the net.
答案
A
解析
文章中提到,口头广告广受欢迎的主要原因同样很明显,紧接着说现在社交和网络使得人们变得越来越亲近,故答案为A)。
转载请注明原文地址:https://tihaiku.com/zcyy/3570785.html
相关试题推荐
[originaltext]Tonight,I’llbespecificallytalkingaboutword-of-mouthadv
[originaltext]Tonight,I’llbespecificallytalkingaboutword-of-mouthadv
[originaltext]Culturalcontrolsaretheoldestmethodsthathavebeenused
[originaltext]Culturalcontrolsaretheoldestmethodsthathavebeenused
[originaltext]Goodafternoon,everybody,todayIamgoingtotellyousome
[originaltext]Goodafternoon,everybody,todayIamgoingtotellyousome
[originaltext]M:Hey,Vale.Sinceyou’refromArgentina,I’dhavetoaskyouab
[originaltext]W:Mywatchstoppedagain.AndIjustgotanewbattery.Thatmad
[originaltext]W:Mywatchstoppedagain.AndIjustgotanewbattery.Thatmad
[originaltext]W:Mywatchstoppedagain.AndIjustgotanewbattery.Thatmad
随机试题
There(are)alargesupply(ofpens)andnotebooks(inthestoreroom)(tothele
Televisionnowplayssuchanimportantpartinsomanypeople’slivesthati
按照斯旺模型,如果一国同时出现通货膨胀和顺差,应采取()A.增加国内吸收,本
对于n个元素的关键字序列K1,K2,…,Kn,若有Ki≤K2i且Ki≤K2i+l
下列关于延缓慢性。肾衰竭进展的饮食治疗中,错误的是A.对尿少、心力衰竭者,应严格
负责全国中医药管理工作的部门是A.国务院中医药管理部门 B.国务院劳动与社会保
下列决策类型中,()面对两个或两个以上的状态,各个状态出现的可能性或概率是可以
在全社会大力弘扬社会主义法治精神,全面贯彻落实依法治国基本方略,需要广大党员、干
根据《建筑工程建筑面积计算规范》,多层建筑物屋顶内和场馆看台下,建筑面积的计算,
航道整治工程施工组织设计的编制依据包括()。A.招标文件 B.合同文件 C
最新回复
(
0
)