首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
游客
2024-04-25
58
管理
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(23)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, " Studies show that our products are the best," or " Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
(24)According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(25)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
23. What does the author say about purchasing products?
24. What can we learn from the new study of NOP World?
25. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、He’d like to buy products recommended by an advertiser.
B、He’d like to buy products recommended by the professional.
C、He prefers to buy products recommended by friends.
D、He doesn’t trust in any kinds of advertisements.
答案
C
解析
作者在开头部分提到,你更倾向于买广告推销的产品还是你的朋友推荐的?个人来讲,“我”更倾向于后者,因为“我”相信“我”的朋友,故答案为C)。
转载请注明原文地址:https://tihaiku.com/zcyy/3570783.html
相关试题推荐
[originaltext]Tonight,I’llbespecificallytalkingaboutword-of-mouthadv
[originaltext]Tonight,I’llbespecificallytalkingaboutword-of-mouthadv
[originaltext]Culturalcontrolsaretheoldestmethodsthathavebeenused
[originaltext]Culturalcontrolsaretheoldestmethodsthathavebeenused
[originaltext]Culturalcontrolsaretheoldestmethodsthathavebeenused
[originaltext]M:So,you’veseenobviouslylifeinFrance,familylifeinFranc
[originaltext]M:So,you’veseenobviouslylifeinFrance,familylifeinFranc
[originaltext]M:So,you’veseenobviouslylifeinFrance,familylifeinFranc
[originaltext]W:Mywatchstoppedagain.AndIjustgotanewbattery.Thatmad
[originaltext]W:Mywatchstoppedagain.AndIjustgotanewbattery.Thatmad
随机试题
WashingtonIrvingwasAmerica’sfirstmanofletterstobeknowninternation
Televisionisnowplayingaveryimportantpartinourlife.Buttelevision,
EvenbeforehistorianJosephEllisbecameabest-sellingauthor,hewasfamo
女性,35岁。超声检查见乳房内无回声结构,边清壁薄,CDFI未见血流,如图所示考
某地区9岁男生的身高“标准”是通过以下哪个调查方法得到的A.追踪性调查方法 B
患者,女性,28岁。水肿,少尿1周。查体:BP115/75mmHg。血常规正常,
经行乳房胀痛肝气郁结证的治法是()A.疏肝解郁,行气止痛 B.疏肝理气,
某公路工程地基由黏土组成,动荷载作用下的极限承载力为380kPa,静荷载作用下的
根据印度学者古普塔的一项研究,浪漫爱在()年以后开始慢慢褪色。单选A.3
落在各类别中的数据个数称为()。A.个数 B.个数分布 C.频数 D.频
最新回复
(
0
)