首页
登录
职称英语
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
[originaltext] Tonight, I’ll be specifically talking about word-of-mouth adv
游客
2024-04-25
29
管理
问题
Tonight, I’ll be specifically talking about word-of-mouth advertising. As we all know, billions of dollars are spent on advertising every year.
Well,(23)do you prefer to buy products recommended by an advertiser or your friends? Personally, I prefer the latter, because I trust my friends. So, word-of-mouth advertising happens when a person tells another person about a good experience with a product or service. That second person then tells another friend, family member, or colleague. By contraries, traditional advertisers talk about how good their products are. Usually, they say things like, " Studies show that our products are the best," or " Everyone loves our products," but it can sound insincere or unconvincing. And some statistics also prove that word-of-mouth advertising is more reliable and effective.
(24)According to a new study from NOP World, 93% of people believe word of mouth is the most reliable way to find out information about products and services. 70% of people are affected by it. 37% will buy it or try it, 24% will consider it and merely 9% will avoid it.
So, it’s obvious that word-of-mouth advertising has many advantages like high credibility, low costs, great reach and high efficiency. Do you agree with me? And the main reasons for the wide popularity of word-of-mouth advertising are also apparent.(25)Socializing and networking have now made people closer and closer. So relatives and friends are simply accessible over the net.
23. What does the author say about purchasing products?
24. What can we learn from the new study of NOP World?
25. What is the main reason for the wide popularity of word-of-mouth advertising?
选项
A、Word-of-mouth advertising turns out to be insincere.
B、Traditional advertisements are unconvincing.
C、Everyone loves traditional advertisers’ products.
D、Most people believe in word-of-mouth advertising.
答案
D
解析
文章中提到,NOP World的最新研究表明,有93%的人认为口头广告是获取产品信息和服务的最可靠的途径,70%的人会受到口头广告的影响。由此可知,大多数人是相信口头广告的,故答案为D)。
转载请注明原文地址:https://tihaiku.com/zcyy/3570784.html
相关试题推荐
[originaltext]Tonight,I’llbespecificallytalkingaboutword-of-mouthadv
[originaltext]Culturalcontrolsaretheoldestmethodsthathavebeenused
[originaltext]Goodafternoon,everybody,todayIamgoingtotellyousome
[originaltext]Goodafternoon,everybody,todayIamgoingtotellyousome
[originaltext]M:So,you’veseenobviouslylifeinFrance,familylifeinFranc
[originaltext]M:Hey,Vale.Sinceyou’refromArgentina,I’dhavetoaskyouab
[originaltext]M:Hey,Vale.Sinceyou’refromArgentina,I’dhavetoaskyouab
[originaltext]M:Hey,Vale.Sinceyou’refromArgentina,I’dhavetoaskyouab
[originaltext]W:Mywatchstoppedagain.AndIjustgotanewbattery.Thatmad
[originaltext]W:Mywatchstoppedagain.AndIjustgotanewbattery.Thatmad
随机试题
CrypticColoringCrypticcoloringisbyfarthecomm
Duringourmorethan60-yearhistory,withourvastknowledgeandexperience,T
Althoughthestigma(耻辱)onceassociatedwithmentalillnesshasgraduallyg
学习《兰亭集序》,教师在课堂上亲笔撰写了一幅书法作品,让学生判断是什么字体(行书
闭合性骨折石膏固定后最多见的并发症是()。A.血管损伤 B.神经损伤 C.
以下对于宫外孕的描述正确的是A.输卵管峡部异位妊娠发生率最高 B.输卵管壶腹部
建设单位应当将大型的人员密集场所和其他特殊建筑工程的消防设计文件报送公安机关消防
用人民群众的支持和拥护作为党的执政能力是强还是不强的标准,这表明()。A.中国共
某金融机构的投资和融资的利率相同,且利率都是8.1081%,若有一期限为1年的零
诊断心力袞竭首选的检查是 A.胸部X线片 B.超声心动图 C.左心室造影
最新回复
(
0
)