首页
登录
职称英语
Packaging It is said that the public and Con
Packaging It is said that the public and Con
游客
2023-12-19
40
管理
问题
Packaging
It is said that the public and Congressional concern about deceptive packaging rumpus started because Senator Hart discovered that the boxes of cereals consumed by him, Mrs. Hart. and their children were be- coming higher and narrower, with a decline of net weight from 12 to 10.5 ounces. without any reduction in price. There were still twelve biscuits, but they had been reduced in size. Later. the senator rightly complained of a store - bought pie in a handsomely illustrated box that pictured. in a single slice, almost as many cherries as there were in tile whole pie.
The manufacturer who increases the unit price of his product by changing his package size to lower the quantity delivered can, without undue hardship, put his product into boxes, bags. and tins that will contain even 4 - ounce, 8 - ounce, one - pound, and two - pound quantities of breakfast foods, cake mixes, etc. A study of drugstore and supermarket shelves will convince any observer that all possible sizes and shapes of boxes, jars, bottles, and tins are in use at the same time and, as the package journals show. week by week. there is never any hesitation in introducing a new size and shape of box or bottle when it aids in product differentiation. The producers of packaged products argue strongly against changing sizes of packages to contain even weights and volumes, but no one in the trade comments unfavorably on the huge costs incurred by end- less changes of package sizes, materials, shape, art work, and net weights that are used for improving a product’ s market position.
When a packaging expert explained that he was able to multiply the price of hard sweets by 2.5. from I dollar to 250 dollars by changing to a fancy jar, or that he had made a 5 - ounce bottle look as though it held 8 ounces, he was in effect telling the public that packaging can be a very. expensive luxury. It evidently does come high, when an average family pays about 200 dollars a year for bottles, cans, boxes, jars, and other containers, most of which can’ t be used for anything but stuffing the garbage can. [br] Consumers are concerned about the changes in the package size, mainly because ______.
选项
A、this entails an increase in the cost of packaging
B、they have to pay for the cost of changing package sizes
C、the unit price for a product often rises as a result
D、they hate to see any changes in things they ’are familiar with
答案
C
解析
文章全篇谈论的都是包装上的欺骗行为,包装的大小、设计,其耗赞全都转移到消费者身上。因而消费者关心包装的变化,包装一变,产品单价也就变了。这一点在文章第二章的开头有明显提示。故选C。
转载请注明原文地址:https://tihaiku.com/zcyy/3287182.html
相关试题推荐
Publicdistrustofscientistsstemsinpartfromtheblurringofboundaries
Priorto1975,unioneffortstoorganizepublic-sectorclericalworkers,most
Priorto1975,unioneffortstoorganizepublic-sectorclericalworkers,most
Priorto1975,unioneffortstoorganizepublic-sectorclericalworkers,most
Publicisinghisimminentnewseriesabouttheevolutionofanimals,SirDavi
Publicisinghisimminentnewseriesabouttheevolutionofanimals,SirDavi
Publicisinghisimminentnewseriesabouttheevolutionofanimals,SirDavi
TheBritishpublic’svotetoleavetheEUhassetoffpoliticalandscientifi
【B1】[br]【B7】在to与public之间加the表示“对公众开放”中的public前需要使用the,又如:Thegardensareopen
【B1】[br]【B8】publicly→public此句换作主动语态则为madehistechniquespublicly,副词用来修饰动词、形容词
随机试题
[originaltext]W:Tom.Whatareyougoingtodoaftergraduation?M:Iplantolook
健康促进的基本策路是()A.动员倡导赋权 B.动员赋权行动 C.动员偈
钢绞线抽检一次不合格,复检仍不合格,则判定该批不合格。
有人说:“一个篱笆三个桩,一个好汉三个帮。”但也有人说:“一个和尚挑水吃,两个和
A.牡丹皮、黄柏、熟地黄、白芍、茯苓、青蒿、地骨皮 B.牡丹皮、黄柏、熟地黄、
下列属于垄断竞争市场结构的行业有( )。 Ⅰ玉米 Ⅱ小麦 Ⅲ
城市发展条件综合评价步骤为:①运用适当方法对原始数据进行无量纲化处理,将绝对量转
下列关于贷款分类中“次级”的说法,正确的是()。A.借款人从事固有风险很大的行业
大连对外贸易有限公司(2562565204)进口一批进料加工材料,全部用于加工返
最新回复
(
0
)