首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-01
7
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M2】
选项
答案
relocation—allocation
解析
词汇错误。此处考查形近词的辨析。relocation意为“再分配,重新安置”,allocation意为“分配,安置”。此处并没有提到“再”分配.且根据上句动词allocated的提示.可知这里应改成allocation。这句话的意思是“这样的分配取决于很多因素,如具体的销售目标、市场和竞争状况以及品牌所处的生命周期阶段。”
转载请注明原文地址:https://tihaiku.com/zcyy/3236269.html
相关试题推荐
WhichofthefollowingbroadcastingcompaniesbelongstotheUnitedStates?A、BBC
AmongthecompanieswhichruntheBritishradioandtelevision,whichistheold
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
PASSAGEFOUR[br]WhycancompanieslikeUberandAirbnbprofithandsomely?Becau
PASSAGETWO[br]Whatmightaccountforsomecompanies’reluctancetodeorbitth
PASSAGETWO[br]WhateffortshaveoutsourcingcompaniesinIndiamadetoretain
PASSAGETWO[br]WhatistheproblemthatoutsourcingcompaniesinIndiaarefac
随机试题
Fromchildhoodtooldage,wealluselanguageasameansofbroadeningour
Economicgrowthreliesonthreegroupsofpeople.Itreliesonpeoplewhoma
女性,25岁,晨起后突然晕倒,呼之不应,全身冷汗,四肢颤抖,P88次/分,BP
A. B. C.水排出增多 D. E.葡萄糖排出增多
A.化学药物治疗 B.放射治疗 C.手术治疗 D.免疫治疗 E.中医中药
A.秦皮甲素和乙素B.秦皮素C.小檗碱和黄柏碱D.黄柏酮E.黄柏碱《中国药典》2
当某测定值在±2SD的范围内,其可信限是A.68% B.99% C.没有明确
旅行社经营过程中代收的签证费、劳务费、机场建设费等,都属于旅行社的()。
火灾自动报警系统对火灾声光警报器进行调试,逐一将火灾声光警报器与火灾报警控制器相
( )是指应银行要求,借款人在银行保持一定数量的活期存款和低利率定期存款。A.
最新回复
(
0
)