首页
登录
职称英语
The techniques of sales promotion are used both to motivate salespersons to
The techniques of sales promotion are used both to motivate salespersons to
游客
2023-10-13
34
管理
问题
The techniques of sales promotion are used both to motivate salespersons to improve their performance and to induce consumers to purchase goods and services. Although sales promotion works most closely with advertising, it is also related to other elements of marketing: production services, packaging, price, and distribution. At the manufacturing and wholesale levels of distribution, the methods used to motivate personnel to meet specific goals usually fall into two categories--sales incentive prizes (such as merchandise, travel, or cash awards) and sales contests. Both are based upon the salesperson reaching an objective above the normal sales quota.
Consumer promotions encompass a wide variety of techniques, including sampling of goods or services, store "money-off" coupons to encourage the trial of products, special price-reduced packages, mail-in premium merchandise offers, cash or coupon refunds by mail, special product packaging and contests. During recessionary periods, when the demand for consumer expendable dollars becomes more competitive, there is greater participation in refund, coupon, and premium offers. More than half the households in the U.S. take advantage of some sales promotion offers each year.
Sales promotion, now fully recognized as a vital element in the marketing mix, has become a multibillion dollar industry. In recent years, sales promotion expenditures have exceeded monies spent on advertising and there are strong indications that this pattern of growth will continue to maintain its economic edge. [br] During recessionary periods, consumer promotions will mostly take means of ______.
选项
答案
refund, coupon and premium offers
解析
本文第二段中间部分提到在经济衰退(recessionary)时期,消费者可支配金额减少,商家竞争更加激烈,就会更多地使用退款、优惠券、奖金等形式进行销售。
转载请注明原文地址:https://tihaiku.com/zcyy/3095671.html
相关试题推荐
Thechairmanofthecompanysaidthatnewtechniqueshad______improvedtheirp
Ifbusinessmenaretaxedtoomuch,theywillnolongerbemotivatedtoworkhard
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
Thechairmanofthecompanysaidthatnewtechniqueshad______improvedtheirpro
____thatIwasn’tgoingtogetmuchchanceforpromotion,Isoonbecameboredw
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
随机试题
[originaltext]M:Hi,Minnie,howareyoudoing?W:Prettygood.Thanks.Haveyo
Theeurozone,whichhasadoptedtheeuroasitssolelegalcurrency,isnow
Forthispart,youareallowed30minutestowriteashortessayentitledEffect
作为班主任,如何建好优秀班集体。
软件维护成本在软件成本中占较大比重。为降低维护的难度,可采取的措施有()。A.
超声表现如图(彩图22),最可能的诊断是 A.正常超声像图 B.淋巴管囊肿
在计算平均数时,考虑每期资料重要性的方法是( )。A、简单平均法 B、移动平均
依据国务院2004年发布的《关于投资体制改革的决定》,非经营性政府项目应推行的项
资料:From:GloriaRichter To:GuntherSchm
下列不属于农民负担统计指标“行政事业性收费”的是( )。A.证照工本费 B
最新回复
(
0
)