首页
登录
职称英语
The techniques of sales promotion are used both to motivate salespersons to
The techniques of sales promotion are used both to motivate salespersons to
游客
2023-10-13
38
管理
问题
The techniques of sales promotion are used both to motivate salespersons to improve their performance and to induce consumers to purchase goods and services. Although sales promotion works most closely with advertising, it is also related to other elements of marketing: production services, packaging, price, and distribution. At the manufacturing and wholesale levels of distribution, the methods used to motivate personnel to meet specific goals usually fall into two categories--sales incentive prizes (such as merchandise, travel, or cash awards) and sales contests. Both are based upon the salesperson reaching an objective above the normal sales quota.
Consumer promotions encompass a wide variety of techniques, including sampling of goods or services, store "money-off" coupons to encourage the trial of products, special price-reduced packages, mail-in premium merchandise offers, cash or coupon refunds by mail, special product packaging and contests. During recessionary periods, when the demand for consumer expendable dollars becomes more competitive, there is greater participation in refund, coupon, and premium offers. More than half the households in the U.S. take advantage of some sales promotion offers each year.
Sales promotion, now fully recognized as a vital element in the marketing mix, has become a multibillion dollar industry. In recent years, sales promotion expenditures have exceeded monies spent on advertising and there are strong indications that this pattern of growth will continue to maintain its economic edge. [br] What are the two methods used to motivate salespersons at wholesale levels?
选项
答案
Sales incentive prized and sales contests
解析
本文第一段中间部分谈及在销售的批发环节,激励销售人员达到销售目标的方法有两大类:奖励和竞赛。其中奖励包括物质、旅行和现金。
转载请注明原文地址:https://tihaiku.com/zcyy/3095670.html
相关试题推荐
Thechairmanofthecompanysaidthatnewtechniqueshad______improvedtheirp
Ifbusinessmenaretaxedtoomuch,theywillnolongerbemotivatedtoworkhard
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
Thechairmanofthecompanysaidthatnewtechniqueshad______improvedtheirpro
____thatIwasn’tgoingtogetmuchchanceforpromotion,Isoonbecameboredw
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
随机试题
Americansuffersfromanoverdoseofwork【C1】______whotheyareorwhatthey
ConsumerDemandandDevelopmentofGreenCarsThedayautomakers
Exceptionalchildrenaredifferentinsomesignificantwayfromothersofth
代理是指代理人在代理权限范围内,以被代理人的名义从事民事法律行为,所产生的法律后
对上市公司经济区位分析的目的是( )。 Ⅰ.测度上市公司在行业中的行业地位
下列关于相关系数的说法正确的是()。 Ⅰ.|r|越接近于1,相关关系越强
某KTV共三层,耐火等级一级,每层建筑面积2500m2,其中92%的是厅、室建筑
健康危险因素评价的主要目的在于( )。A.全部死因进行评价 B.一个因素进行
施工现场的照明为了从技术上保证现场工作人员免受发生在照明装置上的触电伤害,照明装
35岁女性患者,突然寒战、发热39.5℃、腰痛、尿频、尿急、尿痛3天就诊,尿白细
最新回复
(
0
)