首页
登录
职称英语
The techniques of sales promotion are used both to motivate salespersons to
The techniques of sales promotion are used both to motivate salespersons to
游客
2023-10-13
15
管理
问题
The techniques of sales promotion are used both to motivate salespersons to improve their performance and to induce consumers to purchase goods and services. Although sales promotion works most closely with advertising, it is also related to other elements of marketing: production services, packaging, price, and distribution. At the manufacturing and wholesale levels of distribution, the methods used to motivate personnel to meet specific goals usually fall into two categories--sales incentive prizes (such as merchandise, travel, or cash awards) and sales contests. Both are based upon the salesperson reaching an objective above the normal sales quota.
Consumer promotions encompass a wide variety of techniques, including sampling of goods or services, store "money-off" coupons to encourage the trial of products, special price-reduced packages, mail-in premium merchandise offers, cash or coupon refunds by mail, special product packaging and contests. During recessionary periods, when the demand for consumer expendable dollars becomes more competitive, there is greater participation in refund, coupon, and premium offers. More than half the households in the U.S. take advantage of some sales promotion offers each year.
Sales promotion, now fully recognized as a vital element in the marketing mix, has become a multibillion dollar industry. In recent years, sales promotion expenditures have exceeded monies spent on advertising and there are strong indications that this pattern of growth will continue to maintain its economic edge. [br] What will be the trend of sales promotion indicated in the passage?
选项
答案
The pattern of growth will continue
解析
本文的末尾说明目前推销的支出已经超过了广告费,并且这种不断增长的趋势还会继续,以求保持其经济上的优势,edge一词在此句的意思是优势。
转载请注明原文地址:https://tihaiku.com/zcyy/3095673.html
相关试题推荐
Ifbusinessmenaretaxedtoomuch,theywillnolongerbemotivatedtoworkhard
Ifbusinessmenaretaxedtoomuch,theywillnolongerbemotivatedtoworkhard
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
Thetechniquesofsalespromotionareusedbothtomotivatesalespersonsto
____thatIwasn’tgoingtogetmuchchanceforpromotion,Isoonbecameboredw
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
Salespromotionistheprocessofpersuadingapotentialcustomertobuythe
随机试题
Ifparentsbringupachildwiththeaimofturningthechildintoa【B1】____
Massive(gainsin)computerspeed,power,and(reliably)havebeen(largely)due
[originaltext]M:Lostproperty.CanIhelpyou?W:Oh,yes.I’vehadmybriefca
Americanarchitectureis(71)itsbestwhenitisconcernedwith(72)tha
A.气虚证 B.虚寒证 C.虚热证 D.肾虚证 E.血瘀证患者经血过期不
()是对工程投标、签订承包合同、施工准备和施工全过程的指导性技术经济文件。
录用合格比指标的大小反映了( )A.本次招聘的有效性是否高于以前招聘有效性的平
边际收益产品等于边际收益乘以( )。A.边际要素成本 B.边际物质产品 C
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
下列机械工作时间消耗中,属于机械台班使用定额中不可避免的无负荷工作时间的是()
最新回复
(
0
)