首页
登录
职称英语
The poor old consumer! We’d have to pay a great deal more if advertising did
The poor old consumer! We’d have to pay a great deal more if advertising did
游客
2023-08-13
32
管理
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio station and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] By saying that "advertising makes a positive contribution to our pockets", the author means that______.
选项
A、advertisements are informative
B、advertisements are entertaining
C、advertisements save money for consumers
D、advertisements serve the whole community
答案
C
解析
原文该句为该段主题句,根据其后的内容“……没有这一收入来源就无法维持下去”、“付很少钱买报纸”等,可以推断主题句的意思是广告商使我们在购买报纸的时候省了钱,由此可见,C为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2921503.html
相关试题推荐
[originaltext]Lasttimeweweretalkingabouttheneedforadvertising.Now
[originaltext]Lasttimeweweretalkingabouttheneedforadvertising.Now
[originaltext]Lasttimeweweretalkingabouttheneedforadvertising.Now
[originaltext][16]Well,mycurrentresearchisreallyaboutconsumerbehav
[originaltext][16]Well,mycurrentresearchisreallyaboutconsumerbehav
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
[originaltext]M:We’rehavingadebateonadvertisingThursdayeveningandIha
[originaltext]M:We’rehavingadebateonadvertisingThursdayeveningandIha
[originaltext]Lasttimeweweretalkingabouttheneedforadvertising.Now
随机试题
Howwelookandhowweappeartoothersprobablyworriesusmorewhenweare
Sometimeago,aninterestingdiscoverywasmadeby【C1】______ontheAegeani
某快餐店在一个小岛上开了一家分店,成为这个小岛上唯一提供豆沙包的餐馆:假定它生产
图中左图和右图为隔墙构造图,某中学的语音教室与录音室之间隔墙的选用,正确的是(
患者,女性,48岁。阑尾炎术后第二天,为预防术后肠粘连的最关键措施为A.给予半坐
关于平均稳态血药浓度,下列叙述正确的是A.是的算术平均值B.在一个剂量间隔内(τ
患者,女性,24岁,经期乳房胀痛伴肿块来诊。主诉月经来潮前5天两侧乳房胀痛,且能
可用来任免干部的文种有()。A:决定B:通告C:通报D:通知E:批复
我国构建跨年度预算平衡机制不包括()。A.预算超收及短收的平衡机制 B.预算
某公路施工企业2013年度共实现净利润1900万元,当期分配利润400万元。根据
最新回复
(
0
)