首页
登录
职称英语
The poor old consumer! We’d have to pay a great deal more if advertising did
The poor old consumer! We’d have to pay a great deal more if advertising did
游客
2023-08-15
37
管理
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio station and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] The railway bylaws most probably refer to______.
选项
A、newspapers published by railway company
B、lengthy regulations of the railway company
C、boring advertisements about useless products
D、cheerful and witty advertisements on the station
答案
B
解析
第2段第5、6句假设的都是没有广告的情况,而railway bylaws与第6句提到的没有广告的报纸是并列的内容,由此可见,bylaws最可能指的是火车站一些没有广告作用的信息,因此B为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2927707.html
相关试题推荐
[originaltext]M:We’rehavingadebateonadvertisingThursdayeveningandIha
[originaltext]M:We’rehavingadebateonadvertisingThursdayeveningandIha
[originaltext]M:We’rehavingadebateonadvertisingThursdayeveningandIha
[originaltext]Lasttimeweweretalkingabouttheneedforadvertising.Now
[originaltext]Consumersaroundtheworldbenefitfromlargefoodstoresand
[originaltext]Consumersaroundtheworldbenefitfromlargefoodstoresand
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
CPI是居民消费价格指数(consumerpriceindex)的简称,可以反映居民购买消费品及服务的价格变动。它不但与人们的生活密切相关,在国家的
[originaltext]Lasttimeweweretalkingabouttheneedforadvertising.Now
随机试题
Mostworthwhilecareersrequiresomekindofspecializedtraining.Ideally,
Ediegavemesomevery______adviceonthetriptoMontreal.A、preciousB、wealthy
Malariakilled435,000peoplelastyear,mostoftheminAfrica.Theparasiteth
成人70Kg,面部工度烧伤,双上肢和躯干Ⅱ、Ⅲ度烧伤,第一个24小时应补的液量为
我国境内某居民企业(以下称该企业)在A国设立一分公司(以下称境外分公司),201
有一150t金属设备框架制作安装工程的发承包施工合同中约定:所用钢材由承包方采购
神经介质理论不正确的叙述是A、子宫主要受自主神经支配 B、交感神经兴奋子宫肌
应以现场(____)为主要依据,结合运行经验、污湿特征,考虑连续无降水日的大幅度
左图是给定的立体图形,以下四个选项中,哪一个不可能是其截面图? A.如上图所示
图示电路中的电压为( )。 A.49V B.-49V C.29V D.
最新回复
(
0
)