首页
登录
职称英语
The poor old consumer! We’d have to pay a great deal more if advertising did
The poor old consumer! We’d have to pay a great deal more if advertising did
游客
2023-08-15
68
管理
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio station and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] Which of the following statements is true about the "agony" column?
选项
A、It is classified as a kind of "small ads".
B、It is included in the "hatch, match and dispatch" column.
C、It mainly consists of distressful news.
D、It provides most helpful advertisements for households.
答案
A
解析
原文该段首句表明该段的主题是small ads,因此该段提到的“hatch,match and dispatch”column和“agony”column都属于small ads,由此可见,A为正确的说法。
转载请注明原文地址:https://tihaiku.com/zcyy/2927709.html
相关试题推荐
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
CPI是居民消费价格指数(consumerpriceindex)的简称,可以反映居民购买消费品及服务的价格变动。它不但与人们的生活密切相关,在国家的
[originaltext]Lasttimeweweretalkingabouttheneedforadvertising.Now
[originaltext]Lasttimeweweretalkingabouttheneedforadvertising.Now
[originaltext][16]Well,mycurrentresearchisreallyaboutconsumerbehav
[originaltext][16]Well,mycurrentresearchisreallyaboutconsumerbehav
[originaltext][16]Well,mycurrentresearchisreallyaboutconsumerbehav
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
随机试题
Adultswhohadbeenfedplentyoffruitwhentheywerechildrenarelesslik
Technologicalinventionhasdirectlyorindirectlyproducedsocialchangein
工程项目预算估算的精确度在( )之间,一般被认为比较合理。A.-25%~75%
网络逻辑结构设计的内容不包括()A.逻辑网络设计图 B.IP地址方案
按照有关规定,中小型机械的残值率为( )。A.2% B.3% C.4%
某护士误将甲床患者的青霉素输给乙床患者,造成乙床患者因青霉素过敏死亡,该事件属于
某地级市的交通管理局为了治理本市交通拥堵,需要对本市的汽车销售情况、人们出行情况
I=∮C|y|ds的值为下列()项,其中C:(x2+y2)2=a2(x2
下列关于工业建筑之间的防火间距的说法中,错误的是()。A.某建筑高度30m的难
股利贴现模型包含的概念有()。A:各期股利B:贴现率C:净现值D:股票面值
最新回复
(
0
)