首页
登录
职称英语
The poor old consumer! We’d have to pay a great deal more if advertising did
The poor old consumer! We’d have to pay a great deal more if advertising did
游客
2023-08-13
37
管理
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio station and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] What does advertising do with the products we already know about?
选项
A、To introduce their new functions.
B、To compare them with new products of the same sort.
C、To tell that they are still available.
D、To correct any impropriate information about them.
答案
C
解析
原文该句中的or remind...表明广告让顾客知道商品仍“存在”,即该商品还有得卖,C为答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2921501.html
相关试题推荐
[originaltext]Lasttimeweweretalkingabouttheneedforadvertising.Now
[originaltext][16]Well,mycurrentresearchisreallyaboutconsumerbehav
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
[originaltext]M:We’rehavingadebateonadvertisingThursdayeveningandIha
[originaltext]M:We’rehavingadebateonadvertisingThursdayeveningandIha
[originaltext]Lasttimeweweretalkingabouttheneedforadvertising.Now
随机试题
Somecompanieshaveintroducedflexibleworkingtimewithlessemphasisonpress
Inrecentdecadeschildspecialistshavetriedmoreandmoretohelpparent
Lawyersarelessthan1%ofAmericanadults,(1)_____theyarewell-represen
AccordingtothemostrecentAmericanFreshmansurvey,conductedannuallyby
Oldstereotypesdiehard.Pictureavideo-gameplayerandyouwilllikelyim
[originaltext]About25millionchildrenindevelopingcountrieshavenoho
为促使凝集现象出现可采取的措施是A.减少电解质或蛋白质来降低溶液中离子强度 B
贫血患者,外周血片示红细胞大小不等,中央淡染区扩大,转铁蛋白饱和度14%。最可能
2020年,全国软件和信息技术服务业(即软件业)企业超4万家,累计完成软件业务收
关于产品生命周期各阶段营销重点的说法,正确的有()A.产品介绍期的营销重点是快速
最新回复
(
0
)