首页
登录
职称英语
The poor old consumer! We’d have to pay a great deal more if advertising did
The poor old consumer! We’d have to pay a great deal more if advertising did
游客
2023-08-15
56
管理
问题
The poor old consumer! We’d have to pay a great deal more if advertising didn’t create mass markets for products. It is precisely because of the heavy advertising that consumer goods are so cheap. But we get the wrong idea if we think the only purpose of advertising is to sell goods. Another equally important function is to inform. A great deal of the knowledge we have about household goods derives largely from the advertisements we read. Advertisements introduce us to new products or remind us of the existence of ones we already know about. Supposing you wanted to buy a washing machine, it is more than likely you would obtain details regarding performance, price, etc., from an advertisement.
Lots of people pretend that they never read advertisements, but this claim may be seriously doubted. It is hardly possible not to read advertisements these days. And what fun they often are, too! Just think what a railway station or a newspaper would be like without advertisements. Would you enjoy gazing at a blank wall or reading railway bylaws while waiting for a train? Would you like to read only closely-printed columns of news in your daily paper? A cheerful, witty advertisement makes such a difference to a dull wall or a newspaper full of the daily ration of calamities.
We must not forget, either, that advertising makes a positive contribution to our pockets. Newspapers, commercial radio station and television companies could not survive without this source of revenue. The fact that we pay so little for our daily paper, or can enjoy so many broadcast programs is due entirely to the money spent by advertisers. Just think what a newspaper would cost if we had to pay its full price!
Another thing we mustn’t forget is the "small ads", which are in virtually every newspaper and magazine. What a tremendously useful service they perform for the community! Just about anything can be accomplished through these columns. For instance, you can find a job, buy or sell a house, announce a birth, marriage or death in what used to be called the "hatch, match and dispatch" column but by far the most fascinating section is the personal or "agony" column. No other item in a newspaper provides such entertaining reading or offers such a deep insight into human nature. It’s the best advertisement for advertising there is! [br] We are different from the old consumers in that______.
选项
A、we have cheap goods because of heavy advertising
B、we know to inform is one of the functions of advertising
C、we have much knowledge about household goods
D、we believe the only purpose of advertising is to sell goods
答案
A
解析
第1段首句首先提出“往日的顾客很可怜”的观点,第2句和第3句解释了作者提出这个观点的原因,A的内容与第3句相同,为本题答案。
转载请注明原文地址:https://tihaiku.com/zcyy/2927705.html
相关试题推荐
[originaltext]M:We’rehavingadebateonadvertisingThursdayeveningandIha
[originaltext]M:We’rehavingadebateonadvertisingThursdayeveningandIha
[originaltext]Lasttimeweweretalkingabouttheneedforadvertising.Now
[originaltext]Consumersaroundtheworldbenefitfromlargefoodstoresand
[originaltext]Consumersaroundtheworldbenefitfromlargefoodstoresand
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
Thepooroldconsumer!We’dhavetopayagreatdealmoreifadvertisingdid
[originaltext]Lasttimeweweretalkingabouttheneedforadvertising.Now
随机试题
Theymayappeartobemarvelsofmodernscience.Buttheideasthatledtot
Scienceofsetbacks:Howfailurecanimpr
NeitherhisfellowworkersnorTodhimself______tothesolutionputforwardbyt
Peoplelikebeingtrusted.Theyareannoyed,angry,orfeelhurtiftheyare
男性,32岁,受凉后出现高热、咳嗽、咳大量脓臭痰2周。查体:右下肺叩诊浊音,可闻
在散客接待服务方面,如果游客要求导游员帮助其办理机票确认手续,而接待中又并未注明
加强城镇社区服务体系建设,要创新社区服务体制,形成()的工作格局A.一部三室
关于删除工作表的叙述错误的是()。A.误删了工作表可单击工具栏的“撤销”按钮撤销
装运经国家批准进口的废物原料的集装箱,应当由( )实施检验检疫。 A.目的地
某市区房地产开发公司为一般纳税人,2020年发生相关业务如下: (1)2015
最新回复
(
0
)