首页
登录
职称英语
Read the article below about advertising strategy.Are sentences 16-22 "Right" o
Read the article below about advertising strategy.Are sentences 16-22 "Right" o
游客
2025-05-13
31
管理
问题
Read the article below about advertising strategy.
Are sentences 16-22 "Right" or "Wrong"? If there is not enough information to answer "Right" or "Wrong", choose "Doesn’t Say".
For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.
Competitive Advertising Strategy
In terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football World Cup, special promotions were organized in some supermarkets.
The company’s good results in the soft drinks market are partly due to its strategy to limit the impact of seasonality by doing all year round promotions. Coca-Cola’s attempts to diversify its range of products were illustrated by the successful introduction of the Aquarius brand within the emerging functional drinks sector.
The company’s recent strategy to develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Lafina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers’ tastes. The growth of the low-calorie variant Coca-Cola Light was boosted by major advertising campaigns to position it as a distinct brand, rather than as just a variant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002. [br] Coca-Cola was a major sponsor for the football World Cup in France.
选项
A、Right
B、Wrong
C、Doesn’t Say
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4074132.html
相关试题推荐
Readthearticlebelowaboutteam-building.Choosethecorrectwordtofilleach
Readthefollowingpassage.Arethesentences16-22"Right"or"Wrong"?Ifthere
Readthefollowingpassage.Arethesentences16-22"Right"or"Wrong"?Ifthere
Readthefollowingpassage.Arethesentences16-22"Right"or"Wrong"?Ifthere
Readthefollowingpassage.Arethesentences16-22"Right"or"Wrong"?Ifthere
Readthearticlebelowabouteducationandanswerthequestions.Foreachquest
Readthearticlebelowabouteducationandanswerthequestions.Foreachquest
Readthefollowingpassage.Aresentences16-22"Right"or"Wrong"?Ifthereis
Readthefollowingpassage.Aresentences16-22"Right"or"Wrong"?Ifthereis
Readthefollowingpassage.Aresentences16-22"Right"or"Wrong"?Ifthereis
随机试题
Youngpeopletodayseemunabletopartwithsmartphones,laptopsandiPads.The
Fortheaverageperson,weallstartofwithapproximatelythesame【M1】____
InDowntownLosAngeles,youwillhavetheopportunitytoseetheMusicCente
大体积混凝土采用整体分层浇筑时,层间最长的间歇时间为A.不大于混凝土初凝时间
A.暴露性角膜炎 B.眼球内斜 C.耳鸣 D.眩晕 E.向下凝视时出现复
下列关于开放式基金的说法中,错误的是( )。A.巨额赎回处理分为接受全额赎回和
某公司采用成本与可变现净值轨低法对期末存商品进行计价,该公司A类商品包括甲、乙两
中药炒焦、炒黄是为了A.减轻毒副作用 B.便于吸收尽快发挥功效 C.改变药性
按照《证券投资基金销售管理办法》,代销机构从事基金销售活动时,正确的做法是(
工程项目双代号网络计划如图所示,工作F的最迟开始时间是第()天。 A:4 B
最新回复
(
0
)