首页
登录
职称英语
Read the article below about advertising strategy.Are sentences 16-22 "Right" o
Read the article below about advertising strategy.Are sentences 16-22 "Right" o
游客
2025-05-13
11
管理
问题
Read the article below about advertising strategy.
Are sentences 16-22 "Right" or "Wrong"? If there is not enough information to answer "Right" or "Wrong", choose "Doesn’t Say".
For each sentence 16-22, mark one letter (A, B or C) on your Answer Sheet.
Competitive Advertising Strategy
In terms of its advertising strategy, Coca-Cola France decided in 2002 to have a three-year partnership with the football player Thierry Henry, in order to benefit from his considerable popularity, especially amongst teenagers. Using celebrities shows a new approach for the company, adopting a communication strategy similar to that of its rival, Pepsi Co. During the football World Cup, special promotions were organized in some supermarkets.
The company’s good results in the soft drinks market are partly due to its strategy to limit the impact of seasonality by doing all year round promotions. Coca-Cola’s attempts to diversify its range of products were illustrated by the successful introduction of the Aquarius brand within the emerging functional drinks sector.
The company’s recent strategy to develop new products specifically targeted at national markets was successfully illustrated in France by the good performance of Fanta Lafina and Fanta Madness in 2001, two beverages designed to appeal to French teenagers’ tastes. The growth of the low-calorie variant Coca-Cola Light was boosted by major advertising campaigns to position it as a distinct brand, rather than as just a variant within the Coca-Cola range. Thus it was extended by the introduction of a lemon-flavoured variant in 2002. [br] Coca-Cola was a major sponsor for the football World Cup in France.
选项
A、Right
B、Wrong
C、Doesn’t Say
答案
C
解析
转载请注明原文地址:https://tihaiku.com/zcyy/4074132.html
相关试题推荐
Readthearticlebelowaboutteam-building.Choosethecorrectwordtofilleach
Readthefollowingpassage.Arethesentences16-22"Right"or"Wrong"?Ifthere
Readthefollowingpassage.Arethesentences16-22"Right"or"Wrong"?Ifthere
Readthefollowingpassage.Arethesentences16-22"Right"or"Wrong"?Ifthere
Readthefollowingpassage.Arethesentences16-22"Right"or"Wrong"?Ifthere
Readthearticlebelowabouteducationandanswerthequestions.Foreachquest
Readthearticlebelowabouteducationandanswerthequestions.Foreachquest
Readthefollowingpassage.Aresentences16-22"Right"or"Wrong"?Ifthereis
Readthefollowingpassage.Aresentences16-22"Right"or"Wrong"?Ifthereis
Readthefollowingpassage.Aresentences16-22"Right"or"Wrong"?Ifthereis
随机试题
TheEmergingOnlineGiantsTheymaynothavethenamere
Onceyouarehiredbyacompany,youwillprobablyhavebusinesscards.Abu
当呼吸频率加快肺泡通气量则随之增加。()
A.6~18g B.0.5~1.5g C.0.1~0.3g D.0.06~
多数补体灭活温度及时间是A.-30℃,30min B.56℃,30min C
A.胸骨左缘第二肋间隙 B.胸骨右缘第二肋间隙 C.胸骨左缘近剑突处 D.
行道树定点,行位必须准确,大约( )钉一控制木桩。(2010年试题) A、每
宫底高度在脐与剑突之间,妊娠周数应是()。A.16周末 B.20周末 C.
某人投保了人身意外伤害保险,在回家的路上被汽车撞伤送往医院,在其住院治疗期间因心
商业银行的市场风险包括()。A.利率风险 B.商品价格风险 C.汇率风险
最新回复
(
0
)