首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2025-01-21
29
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C20】
选项
A、well
B、as
C、then
D、but
答案
B
解析
习惯搭配。so…as to结构,后面跟不定式作状语。
转载请注明原文地址:https://tihaiku.com/zcyy/3922743.html
相关试题推荐
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
随机试题
[img]2012q1/ct_ecrbjm_ecrbjread_0574_20122[/img][br]Apossiblematchforfemal
Sincetheexecutiveteamsofbothfirmshavecommittedthemselvestothedeal,t
Thehumanbodyisaremarkablefoodprocessor.Asanadult,youmayconsume【
[originaltext]M:I’msorry,madam.Thecoachissomewhatbehindschedule.Take
下列各项中,制造企业应确认为无形资产的是( )A.自创的商誉 B.企业合
某新建一级公路工程K11+120~K20+260合同段位于海拔3000M以上的地
一个正三角形和一个正六边形周长相等,则正六边形面积为正三角形的:
一般资料:求助者,女性,24岁,未婚,本科学历,公司职员。 案例介绍:求助者在
政府预算的决策是对公共偏好的选择,其特征有()。A.公共偏好以个人为评价基础
企业现金管理的目标是()。A.尽可能提高企业资产的流动性 B.尽可能降低机会
最新回复
(
0
)