首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2025-01-21
22
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C20】
选项
A、well
B、as
C、then
D、but
答案
B
解析
习惯搭配。so…as to结构,后面跟不定式作状语。
转载请注明原文地址:https://tihaiku.com/zcyy/3922743.html
相关试题推荐
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
随机试题
Inthesummerof999,LeifEriksonvoyagedtoNorwayandspentthefollowing
A1999reportbytheUniversityofMichiganshowedthatabout62percentofhigh
下列各项中,属于功能评价方法的有( )。A.价值标准评价方法 B.功能重要性
氨基糖苷类抗菌药的作用机制是A、阻碍细菌细胞壁的合成 B、抑制核酸合成 C、
读我国某山地东坡和西坡年降水量随高度变化示意图,该山地可能是() A.秦岭
能杀灭所有微生物以及细菌芽胞的方法是A、清洁 B、消毒 C、抑菌 D、灭菌
华夏工程设计有限公司前身是华夏化工集团公司的下属设计院,主要为集团公司提供工程
简述现代企业人力资源管理各个历史发展阶段的特点。
建设工程风险识别方法中,属于专家调查法的是( )。A.头脑风暴法 B.风险调查
(2019年真题)水泥混凝土道路基层材料主要根据()选用。A.道路交通等级
最新回复
(
0
)