首页
登录
职称英语
Some consumer researchers distinguish【C1】______" rational" motives and "emot
Some consumer researchers distinguish【C1】______" rational" motives and "emot
游客
2025-01-22
24
管理
问题
Some consumer researchers distinguish【C1】______" rational" motives and "emotional"(or "non-rational" motives. They use the term "rationality"【C2】______the traditional economic sense that assumes【C3】______consumers behave rationally when they carefully consider all alternatives【C4】______choose those that give them the greatest utility(i. e. , satisfaction).【C5】______a marketing context, the term " rationality" implies that the consumer selects goods based【C6】______ totally objective criteria, such【C7】______size, weight, price, and so on. "Emotional" motives imply the selection of goods【C8】______to personal or subjective criteria — the desire【C9】______individuality, pride, fear, affection or status.
The assumption underlying this distinction is【C10】______subjective or emotional criteria do not maximize utility or satisfaction.【C11】______, it is reasonable to assume that consumers always attempt to select alternatives that,【C12】______their view, serve to maximize satisfaction. Obviously, the assessment of satisfaction is a very personal process, based【C13】______the individual’s own needs as【C14】______as on past behavioral, social, and learning experiences. What may appear【C15】______irrational to an outside observer may be perfectly rational【C16】______the context of the consumer’s own psychological field. For example, a product purchased to enhance one’s self-image(such as a fragrance)is a perfectly rational form of consumer behavior.【C17】______behavior did not appear rational to the person who undertakes it【C18】______the time that it is undertaken, obviously he or she would not do it.【C19】______the distinction between rational and emotional motives does not appear to be warranted.
Some researchers go so far【C20】______to suggest that emphasis on "needs" obscures the rational, or conscious, nature of most consumer motivation. They claim that consumers act consciously to maximize their gains and minimize their losses; that they act not from subconscious drives but from rational preferences, or what they perceive to be in their own best interests. [br] 【C20】
选项
A、well
B、as
C、then
D、but
答案
B
解析
习惯搭配。so…as to结构,后面跟不定式作状语。
转载请注明原文地址:https://tihaiku.com/zcyy/3924173.html
相关试题推荐
Researchershavediscoveredthatdolphinsareabletomimichumanspeech.A、impor
Iknewnothingofthemotivesbehindhisrecentmove,andIdon’tknoweitherth
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
Someconsumerresearchersdistinguish【C1】______"rational"motivesand"emot
随机试题
Shynessisanearlyuniversalhumantrait.Almosteveryonehasboutsofit,
SCRUTINIZE:ADMIRE::A、imprison:hostB、forewarn:rageC、vacillate:resolveD、dupli
Footballisplayedinmorethangocountries,______(make)itthemostpopular
[originaltext]Eatingprocessedmeatcancausecancer,WorldHealthOrganization
Showmeyourdrivinglicence,______?A、willyouB、canyouC、shan’tyouD、can’tyo
下面关于快速以太网标准100BASE-TX的描述中,正确的是()。A.100
从所给的四个选项中,选择最合适的一个填入问号处,使之呈现一定的规律性: A.如
安居乐业:颠沛流离 A.吸收:放弃 B.简单:杂乱 C.雪中送炭:雪上加
防己药材横切面显A.星点 B.云锦状花纹 C.朱砂点 D.车轮纹 E.菊
投资项目决策分析与评价的基本要求包括贯彻落实科学发展观、资料数据准确可靠和()
最新回复
(
0
)