首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2024-11-23
23
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M5】
选项
答案
competitors’一consumers’
解析
语篇错误。促销的目的不在于给竞争对手留下印象,而是为了扩大销售。利益最大化。所以,促销的直接效果是给消费者留下印象.从而实现产品营销,赚取利润。所以要改为consumers’。
转载请注明原文地址:https://tihaiku.com/zcyy/3857832.html
相关试题推荐
WhichofthefollowingbroadcastingcompaniesbelongstoCanada?A、CBC.B、CBS.C、
AmongthecompanieswhichruntheBritishradioandtelevision,whichistheold
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
PASSAGEONETheyhaveofferedadiscountforsalespromotion.第四段第五句提到了很多传统游戏平台生产商
PASSAGETWO[br]Whatmightaccountforsomecompanies’reluctancetodeorbitth
PASSAGETWO[br]WhateffortshaveoutsourcingcompaniesinIndiamadetoretain
随机试题
Furthertreatmentwillhelptopreventhimfrom(develop)______cancer.developing本
Nationalstandardsforpavedroadswereinplaceby1921.[br]Manyoftheprobl
Spittinginpublichasbecomesociallyreprehensible-andevencriminal--
下列关于实验流行病学研究样本量的说法错误的是:A.分组数量越少,所需样本量越小
小儿常易感受外邪或因饮食所伤而发病的因素是()A.体质因素 B.精神状态
Theshabbytreatmentfromhiscolleagues
元排卵性功血<P>A.月经周期正常,但经期延长<br>B.月经间隔时间正常,经期
2009年,某省全年粮食作物播种面积253.85万公顷,比上年增长1.5%
关于工作分析的说法,错误的是()。 A.工作分析为薪酬体系的设计提供直
甲公司以人民币为记账本位币,其外币交易采用交易发生日的即期汇率折算。2020年1
最新回复
(
0
)