首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2024-11-23
30
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M3】
选项
答案
what—how
解析
语法错误。从句中并不缺指示的内容.故无需what引导。how表示方式,在该句中指的是促销预算的分配如何变化,所以要改为how。
转载请注明原文地址:https://tihaiku.com/zcyy/3857830.html
相关试题推荐
WhichofthefollowingbroadcastingcompaniesbelongstoCanada?A、CBC.B、CBS.C、
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
PASSAGEFOUR[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
PASSAGETWO[br]Whatmightaccountforsomecompanies’reluctancetodeorbitth
PASSAGETWO[br]WhateffortshaveoutsourcingcompaniesinIndiamadetoretain
PASSAGETWO[br]WhatistheproblemthatoutsourcingcompaniesinIndiaarefac
随机试题
Morethanoneworker_____dismissed.A、havebeenB、areC、hasbeenD、hasC
[originaltext]Mostyoungwomenbelievetheywillachieveabalancebetween
患儿,女,5岁。发热一天,颜面,躯干见丘疹及水疱疹。现低热恶寒,鼻塞流涕,疹色红
基金托管人指接受受托人委托保管企业年金基金财产的商业银行或专业机构。单个企业年金
下列不是生命神圣论的局限性的是A.不能把人的自然素质同生命存在的价值相统一 B
患者,男,28岁,诊断为胫腓骨骨折,入院第2天出现患肢小腿部剧烈疼痛、进行性加重
学校社会工作者小孟发现很多高三学生十分迷茫,对自己的未来既缺乏清晰的目标,又不知
不符合病毒性肺炎描述的是( )。A.病灶可呈小叶性分布 B.肺泡腔内有大量渗
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
建筑智能化工程中使用有特殊要求的产品,其功能和性能等项目的检测可按()进行
最新回复
(
0
)