首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2024-11-23
27
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M2】
选项
答案
relocation—allocation
解析
词汇错误。此处考查形近词的辨析。relocation意为“再分配,重新安置”,allocation意为“分配,安置”。此处并没有提到“再”分配.且根据上句动词allocated的提示.可知这里应改成allocation。这句话的意思是“这样的分配取决于很多因素,如具体的销售目标、市场和竞争状况以及品牌所处的生命周期阶段。”
转载请注明原文地址:https://tihaiku.com/zcyy/3857829.html
相关试题推荐
AmongthecompanieswhichruntheBritishradioandtelevision,whichistheold
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
PASSAGETWO[br]Whatmightaccountforsomecompanies’reluctancetodeorbitth
PASSAGETWO[br]WhateffortshaveoutsourcingcompaniesinIndiamadetoretain
PassageFour[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
随机试题
iPadDominatesDuetoApple’sSuppleDealsApplecertain
Thereisprobablynoplaceanywhereinthe【B1】______worldtodaythatisnot
旅游支付能力取决于人们全部收入中扣除()之后的余额。A.社会保险费 B.子
A.徒手操 B.被动运动 C.主动助力运动 D.渐进抗阻运动 E.循环抗
长期以来,如何准确________贫困学生和资助对象,始终是资助工作有效、精准开
可行性研究的依据不包括( )。A.国民经济和社会发展规划 B.施工组织设计
下列做法中,符合谨慎性要求的有( )。A.对应收账款计提坏账准备 B.在物价上
2019年12月31日,某事业单位经与代理银行提供的对账单核对无误后,将3000
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
细菌性痢疾属于 A.浆液性炎 B.纤维索性炎 C.化脓性炎 D.出血性炎
最新回复
(
0
)