首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2024-11-23
30
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M4】
选项
答案
moreover一however
解析
语篇错误。上文说在品牌的起始阶段,促销预算主要用于一些销售手段,例如赠送样品等,接下来说的是在品牌周期的第二阶段,即发展阶段,促销预算就主要是用来强调产品差异并让消费者脑海里对该产品留有印象。两个阶段促销预算目的不同,所以,这里应该表示转折关系而不是递进关系,改为however。
转载请注明原文地址:https://tihaiku.com/zcyy/3857831.html
相关试题推荐
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
PASSAGEFOUR[br]WhycancompanieslikeUberandAirbnbprofithandsomely?Becau
PASSAGETWO[br]Whatmightaccountforsomecompanies’reluctancetodeorbitth
PASSAGETWO[br]WhateffortshaveoutsourcingcompaniesinIndiamadetoretain
PassageFour[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
随机试题
Wearegoingonthe______thattheworkwillhefinishedtomorrow.A、schemeB、as
A.30.80 B.30.12 C.38.80 D.38.12
下列不属于通信系统的是( )。A.生产管理通信设备 B.载波通信 C.电波
雕塑是城市的一张名片,优秀的雕塑能雕琢出历史与文化,人心与情怀,更能传达出所在城
套利的主要方法包括() Ⅰ.期现套利 Ⅱ.跨期套利 Ⅲ.跨商品套利
闻及开瓣音提示的是()A.二尖瓣轻、中度狭窄,瓣膜弹性和活动性较好 B.
根据材料,如果2010年该企业税负增长率维持在2009年的水平上,2010年的税
投资项目决策分析与评价的基本要求包括贯彻落实科学发展观、资料数据准确可靠和()
男性,45岁。主诉3个月前当他过度弯腰工作时背部有塌下的感觉,以后胸椎中至下段棘
某建设工程总造价为3500万元。建设方与施工方在合同中约定:无论何种原因,延误工
最新回复
(
0
)