2. 职称英语
  3. To understand the marketing concept, it is only necessary to understand the

To understand the marketing concept, it is only necessary to understand the

游客2024-10-19  36
问题     To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated【C1】______on the efficient production of goods, and then relied on "【C2】______salesmanship" to move as much of these goods as possible. Such production and【C3】______focuses on the needs of the seller to produce goods and then【C4】______them into money.
    Marketing,【C5】______, focuses on the wants of consumers. It begins with first analyzing the【C6】______and demands of consumers and the producing goods that will satisfy them. This eye-on-the-consumer approach is known as the marketing concept, which simply means that【C7】______trying to sell【C8】______is easiest to produce or buy for resale, the makers and dealers first【C9】______to find out what the consumer wants to buy and then【C10】______making it【C11】______for【C12】______.
    This concept does not imply that business is benevolent or that consumer satisfaction is given【C13】______over profit in a company. There are always【C14】______to every business transaction — the firm and the customer — and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest route to profit is【C15】______understanding and catering to customers.
    A(n)【C16】______example of the importance of catering to the consumer【C17】______itself in mid-1985, when Coca Cola changed the flavor of its drink. The【C18】______of the new flavor by a【C19】______portion of the public【C20】______a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled! [br] 【C20】
选项 A、brought about
B、brought back
C、brought in
D、brought up
答案 A
解析 词汇题。固定搭配词组的词义辨析。bringabout“引起，导致”，如：The new measuresbrought about many improvements in the em—ployment of women．新的措施为妇女就业问题带来许多改进。bring back“使复原”。如：The country air brought back hisstrength．乡间的空气使他体力复原。bringin“引入，带进”，如：His company will bringin a new fashion from Britain．他的公司将从英国引进新款式。bring up“提出”，如：Atthe meeting this afternoon，many problemswill be brought up．在今天下午的会上，很多问题都会被提出来。本句说这次口味的回归是由于相当多的人不接受新口味引起的，因此，答案为brought about。
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