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The 1920s advertising men went wild ______. [br] A typical example of "create th
The 1920s advertising men went wild ______. [br] A typical example of "create th
游客
2024-06-18
14
管理
问题
The 1920s advertising men went wild ______. [br] A typical example of "create the wants it sought to satisfy" is ______.
选项
A、acquiring things they most certainly did not need
B、transforming the plain telephone into a luxury
C、fifteen phones as the style for a wealthy home
D、buying all the telephones that they can conveniently use
答案
C
解析
本题为细节题,参见文章第2段后半部分,其大意是:换句话说,生产领域要“创造出各种它先前寻求的欲望”。这正是制造商们试图做的事情。连保守的电话公司也试图把朴素的电话换上华贵的外观,促使家家产户购买“供他们方便使用的所有话机,而非维持过得去的、最少的座机数量”。为此,一个广告策划为富裕家庭定的目标是至少应有15部话机才够气派。故正确答案为C。
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