首页
登录
职称英语
International trade fairs have become extremely important venues for conduct
International trade fairs have become extremely important venues for conduct
游客
2024-03-31
12
管理
问题
International trade fairs have become extremely important venues for conducting business, yet very few domestically based sales organizations have an understanding of how to take advantage of the opportunities that these shows present. Unlike U.S. trade shows, at which there is an open display of one’s goods and services and a lot of looking but no buying, a European trade show is relatively closed and only open to those who are there to conduct business. The U.S. company often will spend a lot of money to set up an open display with charming sales people with little seniority or authority. The exhibit is saying, in effect, everyone and anyone is welcome but do not ask too many questions or expect to conduct any serious business. A comparable German exhibit will be more like a fortress where savvy gatekeepers will quickly weed out all but the most important clients who, once allowed into the inner sanctum, will meet directly with senior managers. The message that this exhibit is sending out is that only very special people are welcome and that is its privilege to be allowed to stay.
In some societies, the first thing people care about is quality("Is it the best?"); in other societies, the first thing on a customer’s mind is the cost("How cheap is it?"); and in other countries, the concern is style("How does it look?"). The color, size, and quantity of items need to be considered in the packaging of any product. The color blue is for funerals in some countries, smaller items are preferred over large items, and number of items in a package can be critical. For example, a golf ball manufacturer unknowingly packaged their golf balls in groups of four and then set 50,000 units to their Asian distributor who promptly sent them all back, advising the manufacturer to repackage the golf balls in packages of three. In many of the countries where the golf balls were to be distributed, the number 4 was equated with death whereas the number 3 is symbolic of long life. For golfers who are known to be superstitious, the number of golf balls in each package was more important to the distributor than the quality of the product. [br] The author may most probably agree that the U.S. trade shows are _____.
选项
A、unsatisfactorily-conducted
B、businessman-targeted
C、delicately-decorated
D、profit-oriented
答案
C
解析
从首段第3句中的spend a lot of money及charming sales people可以看出美国的交易会着重的是会场的布置,而非对产品的专业介绍,由此可见,C最适合用于形容美国的交易会。
转载请注明原文地址:https://tihaiku.com/zcyy/3534586.html
相关试题推荐
知识和人才是创新型经济最重要的要素,知识是创新的源泉,人才是创新的主体。Knowledgeandtalentsarethemostimportant
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
[originaltext]Currentstudiesshowthatwhatgoesonlabelsisanimportant
Videogameshavebecomeincreasinglypopularinbotharcadesandtheaverage
Theincreaseinglobaltrademeansthatinternationalcompaniescannotaffor
Theincreaseinglobaltrademeansthatinternationalcompaniescannotaffor
Since2007,theAmericanPsychologicalAssociation(APA)hasconductedasur
Since2007,theAmericanPsychologicalAssociation(APA)hasconductedasur
Since2007,theAmericanPsychologicalAssociation(APA)hasconductedasur
Since2007,theAmericanPsychologicalAssociation(APA)hasconductedasur
随机试题
SomeBritishsupermarketcompaniesareaskingtheirwarehouseworkerstowea
在采用成本法评估企业价值时,下列说法错误的是( )。A.采用成本法评估企业价值
在综合理财服务风险管理中,下列属于风险评估及其限额管理措施的有( )。?A.商
阴气偏衰反映于临床上的证候是A.实热证B.实寒证C.虚热证D.虚寒证E.阴阳两虚
药物的不良反应包括A.耐受性B.选择性C.抗菌后效应D.首过效应E.特异质反应
人类赖以生存的环境包括自然环境和( )。 A.原生环境 B.社会环境
在总体回归直线E(Y)=β0+β1X中,β1表示()。A.当X增加一个单位时
今有一高层钢筋混凝土框架—核心筒大楼,高160m,位于7度抗震设防区。当地下室施
执业药师继续教育实行A.备案制度 B.考试制度 C.注册制度 D.学分制度
银行承兑汇票的承兑银行,应当按照票面金额向出票人收取()的手续费。A:千分之一
最新回复
(
0
)