首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2024-02-16
19
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries ’concentrated 【S1】______ on the efficient production of goods, and then relied on "persuasive salesmanship" to 【S2】______ as much of these goods as possible. Such production and selling focuses on the needs of the seller to produce goods and then 【S3】______ them into money.
Marketing, on the other hand, focuses on the ’wants of consumers. It begins with first analyzing the 【S4】______ and demands of consumers and then producing goods that will satisfy them. This eye-on-the- consumer approach is known as the marketing 【S5】______ , which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first 【S6】______ to find out what the consumer wants to buy and then go about making it available for purchase.
This concept does not imply that business is benevolent or that consumer satisfaction is given 【S7】______ over profit in a company. There are always two sides to every business 【S8】______ the firm and the customer—and each must be satisfied before trade occurs. Successful merchants and producers, however, recognize that the surest 【S9】______ to profit is through understanding and catering to customers. A striking example of the importance of catering to the consumer presented itself in mid-1985, when Coca Cola changed the flavor of its drink. The non-acceptance of the new flavor by a significant 【S10】______ of the public brought about a prompt restoration of the Classic Coke, which was then marketed alongside the new. King Customer ruled!
A) portion B) endeavor C) references D) concept
E) move F) revise G) primarily H) transaction
I) undergo J) preferences K) priority L) fraction
M) route N) convert O) presumably [br] 【S7】
选项
答案
K
解析
转载请注明原文地址:https://tihaiku.com/zcyy/3454508.html
相关试题推荐
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
Tounderstandthemarketingconcept,itisonlynecessarytounderstandthe
随机试题
MoreandmoreclassicorpopularnovelsweremadeintoaTVseries.Somepeo
[originaltext]Justbecauseatoy’spackagingsaysit’seducationaldoesn’t
研究与开发,是指企业为获取旧产品、旧技术、旧工艺等所开展的名种研发活动。
彩色多普勒与频谱多普勒相比,其优点是A.显示血流速度的范围 B.高速血流不发生
下列各项,属质子泵抑制药的是A.氢氧化铝 B.奥美拉唑 C.西咪替丁 D.
具体行政行为是指行政主体在行政管理活动中行驶行政权力,针对特定的相对人,就特定的
通过细胞核内受体调节的激素有 A.雄激素B.孕激素 C.糖皮质激素D.甲
作两个小样本均数的假设检验用?
某企业集团内部既有发电企业,又有用电企业,目前正在就内部转移价格进行决策,下列各
甲公司为制造企业,下列交易或事项形成的现时义务,属于金融负债的是()。A.
最新回复
(
0
)