首页
登录
职称英语
To understand the marketing concept, it is only necessary to understand the
To understand the marketing concept, it is only necessary to understand the
游客
2024-02-19
60
管理
问题
To understand the marketing concept, it is only necessary to understand the difference between marketing and selling. Not too many years ago, most industries concentrated primarily on the【C1】______production of goods, and then【C2】______on "persuasive salesmanship"-- to move as much of these goods as possible. Such production and selling【C3】______on the needs of the seller to produce goods and then【C4】______them into money.
Marketing, on the other .hand, focuses on the wants of consumers. It begins with first analyzing the【C5】______and demands of consumers and then producing goods that will【C6】______them. This eye-on-the-consumer【C7】______is known as the marketing concept, which simply means that instead of trying to sell whatever is easiest to produce or buy for resale, the makers and dealers first try to find out what .the consumer wants to buy and then go about making it【C8】______for purchase. Every【C9】______-- design, production, distribution, promotion -- is made according to consumer demand.
This concept does not【C10】______that consumer satisfaction is given【C11】______over profit in a company. There are always two【C12】______to every business activity -- the firm and the customer and each must be satisfied before trade【C13】______Successful merchants and producers,【C14】______, recognized that the surest route to profit is【C15】______understanding customers. This concept has been recognized in such slogans as "Have it your way," and "You are the boss". A good example of the importance of satisfying the consumer【C16】______itself in mind.
1985, when Coca Cola changed the【C17】______of its drink. The non-acceptance-of the change by a significant【C18】______of the public brought【C19】______a quick restoration of the Classic Coke, which was then marketed alongside the new. King Customer【C20】______. [br] 【C9】
选项
A、measure
B、step
C、operation
D、arrangement
答案
B
解析
语义衔接题。破折号后面的design,production,distribution,promotion是对所填词的解释或进一步说明,选项 B step“步骤,措施”符合语义。
转载请注明原文地址:https://tihaiku.com/zcyy/3464380.html
相关试题推荐
Itisnecessaryforourcollegestudentsto______toarapidlychangingsociety
Tounderstandthecultureofdifferentplaces,especially______containingasm
Shewasinclinedto______allhertroublestoalackofunderstandingonthepa
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisa
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisa
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisa
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisa
Theconceptofstudentexchangebetweencountriesisnotanewone.Itisa
Itwasessentialthatallthenecessarydocuments______(交到校长办公室)beforetheend
Thegovernmentistryingtodosomethingto______betterunderstandingbetween
随机试题
TheAmericanTwo-partySystemI.IntroductionA.theoldest
DawnaWalterisoneoftheauthorsleadingthewayinBritainwithherbook
下列合同中,既可以是有偿合同也可以是无偿合同的有( )。A.买卖合同 B.借
列表比较三种类型的通气障碍的通气功能指标改变。
隐形课程是指学校计划课程中未明确规定的、非正式和无意识的学习经验。根据上述定义下
股票指数是反映和衡量所选择的一组股票的价格的平均变动的指标。()
关于优等劳动力市场和次等劳动力市场的说法,正确的是()。A.优等劳动力市场形
下列网络营销活动中,属于即时通讯营销的是()。A.论坛发帖宣传 B.博客宣传
OECD于2015年10月发布税基侵蚀和利润转移项目全部15项产出成果。下列各项
甲公司职工周某的月工资为6800元。已知当地职工基本医疗保险的单位缴费率为
最新回复
(
0
)