首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-11-30
17
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M9】
选项
答案
has—去掉has
解析
语法错误。此处只是一般陈述,并不强调过去发生并且已经完成的动作对现在造成的影响或后果,所以无需用现在完成时has found。and是并列连词,此处连接两个并列谓语examined和found.为保持谓语动词时态一致,故去掉has。
转载请注明原文地址:https://tihaiku.com/zcyy/3231782.html
相关试题推荐
PASSAGEONETheyhaveofferedadiscountforsalespromotion.第四段第五句提到了很多传统游戏平台生产商
PASSAGEFOUR[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
PassageFour[br]Whatshouldcompaniesdotosurpassothers?Taketheinitiative
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Manyofthecompanieswithcommercialproductsareexperiencingtheunusualhard
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
随机试题
A.tragedyB.actuallyC.preparedD.informE.visibleF.remindG.mea
SurvivingtheRecessionAmerica’srecessionbeganqu
[originaltext]W:Ok,thiswillbemytreat.M:Oh,no,youdon’t.W:Allright
从规划“摊大饼”到“抢人”的势利眼,可以看到地方规划的扭曲和城市之间竞争的激烈。
主机地址192.15.2.160所在的网络是()。A.192.15.2.64/2
(2011年真题)企业取得交易性金融资产而发生的交易费用,应借记的会计科目是(
抗流感病毒药奥司他韦作用机制是()A.抑制RNA聚合酶 B.阻滞离子通道
财政支出的内容是由()确定的。A.经济发展速度 B.国内生产总值 C.法律
内部报酬率是指(??)。A.投资报酬与总投资的比率 B.使现金流的现值之和等于
由专门支路供电的插座回路,插座数量宜为()个。 A.5~10;B.10~15
最新回复
(
0
)