首页
登录
职称英语
While many companies are spending more money on sales promotion than on med
While many companies are spending more money on sales promotion than on med
游客
2023-12-01
37
管理
问题
While many companies are spending more money on sales
promotion than on media advertising, it is difficult to say just what
percentage of a firm’ s overall promotional budget should be
allocated to advertise versus consumer- and trade-oriented【M1】______
promotions. This relocation depends on a number of factors,【M2】______
including the specific promotional objectives of the campaign, the
market and competitive situation, and the brand’s stage in its life
cycle.
Consider, for example, what allocation of the promotional【M3】______
budget may vary according to a brand’s stage in the product life
cycle. In the introductory stage, a large amount of the budget may
be allocated to sales promotion techniques such as sampling and
couponing to induce trial. In the growth stage, moreover,【M4】______
promotional dollars may be used primarily for advertising to stress
brand differences and keep the brand name in competitors’ minds.【M5】______
When a brand moves to the maturity stage, advertising is primarily
a reminder to keep consumers aware the brand. Consumer-oriented【M6】______
sales promotions such as coupons, price-offs, premiums, and
bonus packs may be needed periodically to maintain consumer
loyalty, attract new users, and protect against competition.
Trade-oriented promotions needed to maintain shelf space and【M7】______
accommodate retailers’ demands for better margins as long as【M8】______
encourage them to promote the brand. A study on the synergistic
effects of advertising and promotion examined a brand in the
mature phase of its life cycle and has found that 80 percent of its【M9】______
sales at this stage was due to sales promotions. When a brand【M10】______
enters the decline stage of the product life cycle, most of the
promotional support will probably be removed and expenditures
on sales promotion are unlikely. [br] 【M4】
选项
答案
moreover一however
解析
语篇错误。上文说在品牌的起始阶段,促销预算主要用于一些销售手段,例如赠送样品等,接下来说的是在品牌周期的第二阶段,即发展阶段,促销预算就主要是用来强调产品差异并让消费者脑海里对该产品留有印象。两个阶段促销预算目的不同,所以,这里应该表示转折关系而不是递进关系,改为however。
转载请注明原文地址:https://tihaiku.com/zcyy/3236271.html
相关试题推荐
WhichofthefollowingbroadcastingcompaniesbelongstoAustralia?A、CBC.B、CBS.
WhichofthefollowingbroadcastingcompaniesbelongstoCanada?A、CBC.B、CBS.C、
WhichofthefollowingbroadcastingcompaniesbelongstotheUnitedStates?A、BBC
AmongthecompanieswhichruntheBritishradioandtelevision,whichistheold
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
Whilemanycompaniesarespendingmoremoneyonsalespromotionthanonmed
随机试题
【B1】[br]【B20】A、murderB、hurtC、killD、woundB上句中提到injure“伤害”,此句中又出现副词even“甚至”
NationalAviationandSpaceAdministration(NASA)anditspartnersintheInte
地下汽车库配置灭火器时,计算单元的最小需配灭火级别计算应比地上汽车库增加()。
电视评论的常用形式有()A.口播评论 B.字幕评论 C.图像评论 D.专
下列各项中关于胃癌诊断的叙述应高度警惕的是()A.40岁以后开始出现中
母基金为缺乏经验的投资者提供了投资股权投资基金的渠道,这体现了股权投资母基金的(
材料: 在儿童节前夕,春田花花幼儿园受到其他学校的邀请,准备排练节目。花花是春
某桥梁中一个支座压力标准值(由结构自重标准值和汽车荷载标准值(计入冲击系数)引起
引起潮热的原因有A.阴虚阳亢 B.气虚发热 C.外感风热 D.湿遏热伏
男性,46岁,右季肋部不适、食欲下降2年,腹胀、下肢水肿1个月,近4天来腹痛、
最新回复
(
0
)