首页
登录
职称英语
When shopkeepers want to lure customers into buying a particular product, th
When shopkeepers want to lure customers into buying a particular product, th
游客
2023-11-10
56
管理
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____. [br] (13)
选项
A、beyond
B、from
C、in
D、on
答案
A
解析
空格后的pricing(定价)属于营销策略的一种。上文的折扣与定价相关,下文提到广告宣传新车功率(efficiency)的营销策略,故此处应表达“不只是从定价中吸取教训”,故选择beyond“超出”。
转载请注明原文地址:https://tihaiku.com/zcyy/3174980.html
相关试题推荐
Non-fatdairyproductssupplytheneedednutrientswithout______calories.A、exces
Oneofmy______customerswasFredHasbrook,anelectronicssalesman.A、regularB
Scientificresearchresultscannowbequickly______tofactoryproduction.A、used
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
随机试题
Ibecameinterestedinwritingatanearlyage.Sowhenmyfourth-gradeteach
AbrahamLincolnturns200thisyear,andhe’sbeginningtoshowhisage.Whe
ThesixteenthinternationalAIDSconferenceopenedonSundayinToronto,Can
[originaltext]Howareyoupettingalong?[/originaltext][originaltext]What’sth
Educatorsandbusinessleadershavemoreincommonthanitmayseem.Teacher
19世纪后期欧洲文坛上的非主流文学有()A.唯美主义 B.前期象征主义 C.
某可转换债券的面值为1000元,转换价格为20元。标的股票的市场价格为25元,可
患者,男性,38岁,慢性细菌性痢疾,拟给予药物灌肠治疗。问题1:给予该患者最好的
作业人员应具备必要的(),学会紧急救护法,特别要学会触电急救。理论知识;实践经验
下列选项中,关于员工持股计划的说法,正确的是()。A.员工持股计划既能
最新回复
(
0
)