首页
登录
职称英语
When shopkeepers want to lure customers into buying a particular product, th
When shopkeepers want to lure customers into buying a particular product, th
游客
2023-11-10
49
管理
问题
When shopkeepers want to lure customers into buying a particular product, they typically offer it at a discount. According to a new study to be published in the Journal of Marketing, they are(1)_____ a trick.
A team of researchers, led by Akshay Rao of University of Minnesota, looked at consumers’ (2)_____ to discounting. Shoppers, they found, much prefer getting something extra free to getting something cheaper. The main reason is that most people are(3)_____ at fractions.
Consumers often struggle to realise,(4)_____, that a 50% increase in(5)_____ is the same as a 33% discount in price. They(6)_____ assume the former is better value. In an experiment, the researchers sold 73% more hand lotion when it was offered in a(7)_____ pack than when it carried an equivalent discount.
This numerical blind(8)_____remains even when the deal(9)_____ favours the discounted product. In another experiment, this time on his undergraduates, Mr. Rao offered two deals on loose coffee beans: 33% extra free or 33%(10)_____ the price. The discount is(11)_____ the better proposition, but the experiment shows the supposedly clever students viewed them(12)_____ equivalent.
Marketing types can draw lessons(13)_____ just pricing, says Mr. Rao. When advertising a new car’s efficiency, for example, it is more(14)_____ to talk about the number of extra miles per gallon it does,(15)_____ the equivalent percentage fall in fuel(16)_____.
There may be lessons for officials(17)_____ regulate prices too. Even well-educated shoppers are easily(18)_____. Sending everyone back to school for math seems out of the question.(19)_____ more prominently displayed unit prices in shops and advertisements would be a great(20)_____. [br] (12)
选项
A、to
B、as
C、for
D、into
答案
B
解析
view…as为固定搭配,意为“把……看做”,这里指聪明的学生把二者看做同等的。
转载请注明原文地址:https://tihaiku.com/zcyy/3174979.html
相关试题推荐
—Thanksforbuyingmetheticket.—I’llmakeit______toyoulater.A、outB、upC、
Scientificresearchresultscannowbequickly______tofactoryproduction.A、used
Issuesofprice,place,promotionandproductare______conventionalconcernsi
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
Whenshopkeeperswanttolurecustomersintobuyingaparticularproduct,th
随机试题
WhatdidMr.Jonesaskthestudentstodo?Mr.Jonesaskedthestudentstowrite
做好存量房买卖合同风险防范需要做到的事项有( )。A.房屋图纸与结构的确认
发动“文化大革命”的纲领性文件是()。A.《五一六通知》 B.《评新编历史
患者,女性,23岁。使用青霉素10天后出现发热、关节肿痛、荨麻疹、全身淋巴结肿大
(1)每个人都有巨大的潜能。(2)纵观学业有成、事业有成的人,他们有一个共同点
省、自治区、直辖市人民政府确定的镇人民政府在城乡规划实施管理中具有依法核发(
(2017年真题)下列关于福费廷业务的特点的表述,正确的有()。A.银行(
(2019年真题)宜选用黄连上清丸的是( )A.某男,34岁,因胃肠积热而头痛
来源于蔷薇科,表面颜色紫红色或红棕色的是A.巴豆 B.枳壳 C.槟榔 D.
某工业项目固定资产投资3000万元,流动资产为1500万元,其中资本金占项目总投
最新回复
(
0
)